A man at a rural crime scene grapples to solve a mystery in this spot titled “Cold Case” as he chomps on Twizzlers licorice.
But we find that his quest to find the truth isn’t related to a crime at all; rather he’s mulling over how he can get away with not inviting someone to his birthday party. He even considers not having the party at all.
Anyway, this tongue-in-cheek scenario underscores that no matter how big or small the problem or mystery, you can “Chew On It” with Twizzlers.
Kristoffer Borgli of production company Furlined directed the campaign spots, including this “Cold Case” piece,” for Droga5 New York. Lensing the “Chew On It” campaign was Sam Levy whose feature credits include Lady Bird.
Credits
Client Twizzlers/Hershey Agency Droga5 New York David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; Michael Kleinman, associate creative director; Daniel Litzow, sr. copywriter; Caroline Ekrem, Evan Barkoff, copywriters; Castro Desroches, art director; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Mike Hasinoff, executive producer, film; Sophie Paton, producer, film; Mike Ladman, music supervisor Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy, Ned Sonnenschein, strategy director. Production Furlined Kristoffer Borgli, director; Sam Levy, DP; Jay Wakefield, exec producer; Darrin Ball, producer. Editorial Arcade Dave Anderson, editor; Joseph Petruccio, assistant editor; Sila Soyer, exec producer; Andrew Cravotta, producer. Postproduction MPC Matthew Loranger, exec producer; Krystle Timm, producer. Color Color Collective Alex Bickel, colorist; Claudia Guevara, producer. Audio Wave Studios Aaron Reynolds, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
