This spot for Organic Doggie Treats delves into the inner thoughts of a canine who reflects on years of wearing a collar, being muzzled and restricted by a leash. The pooch then observes that in turn people are whining about wearing a little mask–a tad self-centered, don’t you think. Man’s best friend gets a kick out of the irony–and isn’t afraid to say so.
Kiran Koshy of production house Slash Dynamic directed the pro-mask wearing PSA which is titled “Muzzled.” Koshy also served as creative director, DP and editor.
Koshy is an alum of the 2017 15th Annual SHOOT New Directors Showcase. He earned Showcase inclusion on the strength of Organic Doggie Treats' "Unsullied."
Credits
Client Organic Doggie Treats Agency Nigel & Co. Creative Brian Dunaway, writer. Production Company Slash Dynamic Kiran Koshy, creative director/director/editor/DP. Voiceover Brian Dunaway Color Charles Gerstner, colorist. Music + Mix Breed Music + Sound, Dallas
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
