Raucous Content’s Kiran Koshy directs this pulp sci-fi western music video for psych-country/indie-rock track “The Trail” by Detroit indie rock artist Sergio Gaetani.
“The Trail” tells a tale of murder and revenge set to a blend of psychedelic outlaw country and Latin Narco.
The video is an homage to the Coen Bros movie, The Ballad Of Buster Scruggs. The track evoked the opening scene on first listen and inspired Koshy to imagine an alien protagonist in Monument Valley, but in an alternate and very trippy universe. Koshy juxtaposes a traditional musical genre with a surreal palette of visual elements and color to weave this fantastical tale.
The video was filmed in Monument Valley, Arizona, in a single day by just the director and two DPs–with Gaetani as the protagonist in a custom creature mask created by Erick Rodriguez of L.A.-based Imaginerick Studios.
“The Trail” is the flagship track from Gaetani’s “The West That Never Was,” a concept album about love, loss, revenge, murder, and empathy. It was recorded largely during the COVID pandemic, at home by Gaetani.