Raucous Content’s Kiran Koshy directs this pulp sci-fi western music video for psych-country/indie-rock track “The Trail” by Detroit indie rock artist Sergio Gaetani.
“The Trail” tells a tale of murder and revenge set to a blend of psychedelic outlaw country and Latin Narco.
The video is an homage to the Coen Bros movie, The Ballad Of Buster Scruggs. The track evoked the opening scene on first listen and inspired Koshy to imagine an alien protagonist in Monument Valley, but in an alternate and very trippy universe. Koshy juxtaposes a traditional musical genre with a surreal palette of visual elements and color to weave this fantastical tale.
The video was filmed in Monument Valley, Arizona, in a single day by just the director and two DPs–with Gaetani as the protagonist in a custom creature mask created by Erick Rodriguez of L.A.-based Imaginerick Studios.
“The Trail” is the flagship track from Gaetani’s “The West That Never Was,” a concept album about love, loss, revenge, murder, and empathy. It was recorded largely during the COVID pandemic, at home by Gaetani.
CreditsClient/Artist Sergio Gaetani Production Kiran Koshy, director; Eric Zimmerman, Joshua Hess, DPs. Editorial Peter Tarter, editor. Color & Particle FX Charles Gerstner. VFX Tank3Asia, VFX composition; Shanka Bethmage, Mouth FX; Brook Boley, Beam FX; David Hannah, VFX consultant. Alien Mask Imaginerick Studios Erick Rodrigurez, creature mask creator. Simone The Frog portrayed by Ambika Kosh. Special Thanks To: Monument Valley Dinéh Trailrides--Jamieson and Lorraine Black, Rachel Watson, Kevin Harrison, the late Garron Hathale, Tristan Begay, and Charlie the horse. The Navajo Nation Park & Recreation Department and the Navajo Nation
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More