Danish butter brand Lurpak® is launching a sumptuously shot brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.
The campaign from Wieden+Kennedy London reminds us that every moment in the kitchen is an opportunity to make a difference, and a cook’s impact on the world can be greater than we think. Indeed “Where There Are Cooks, There Is Hope.”
Centerpiece of this campaign is this playful 60 second TV commercial, directed by Kim Gehrig of production house Somesuch.
Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.
The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.
Credits
Client Aria Foods/Lurpak Agency Wieden+Kennedy London Sophie Bodoh, Scott Dungate, Laura Sampedro, Carlos Alija, creative directors; Tom Bender, Tom Corcoran, creatives; Joe Bruce, creative support; Tony Davidson, Iain Tait, executive creative directors; Michelle Brough, TV producer; Sammy Watts Stanfield, TV production assistant. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer/managing director; James Waters, producer; Joe Thornber, production manager; Lasse Frank, DP; Stephen Keith Roach, additional photography; Marie Lanna, production designer; April Napier, costume designer. Editorial Trim, London Elise Butt, editor. VFX Framestore, London Sophie Harrison, VFX producer; Andy Salter, Ben Cronin, VFX supervisors; Simon Bourne, colorist. Audio Factory, London Anthony Moore, sound designer. Music Mr. Pape, London. John Connon, music supervisor/producer; Rohan De Livera, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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