Narrated by tennis star Serena Williams, this Nike spot–directed by Kim Gehrig via production house Somesuch for Wieden+Kennedy, Portland, Ore.–shows what aspiring and professional female athletes have to combat beyond their competitors on the court or on the other side of the net.
Titled “Dream Crazier,” the piece has Williams sharing, “If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts.” Women who dare to excel and compete are furthermore labeled with adjectives ranging from “unhinged,” “hysterical” and “delusional.” Williams concludes , “if they want to call you crazy, fine. Show them what crazy can do.”
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O'Rourke, creative directors; Alexs Romans, Emma Barnett, copywriters/art directors; Shelley Eisner, broadcast producer; Cole Davenport, production coordinator; Jake Grnd, Krystle Mortimore, eecutive producers; Matt Hunnicutt, Mike Davidson, heads of production. Production Somesuch Kim Gehrig, director; Sally Campbell, Tim Nash, managing directors; Nicky Barnes, exec producer; Suzie Grenne-Tedesco, line producer; James Laxton, DP; Laura Hegarty, head of production; Courtney Nolan, production supervisor; DeeAhna Hernandez, assistant production supervisor. Editorial Joint Editorial Peter Wiedensmith, editor; Vanessa Yuille, Trevor Schulte, Kristy Faris, assistant editors; Shada Shariatzadeh, Jen Milano, post producers; Leslie Carthy, exec producer; Patty Brebner, head of production; Noah Woodburn, Natalie Huizenga, sound designers. VFX/Post a52 Pat Murphy, VFX supervisor; Adam Flynn, Richard Hirst, Rod Basham, Joey Brattesani, Andy Davis, Dan Ellis, Kevin Stokes, 2D VFX artists; Kevin Stokes, James Buongiorno, Sam Kolber, online editors; Michael Steinmann, Jillian Lynes, producers; Andrew Rosenberger, production coordinator; Kim Crhistensen, Patrick Nugent, exec producers; Jennifer Sofio Hall, managing director. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer; Jenny Montgomery, color assistant. Audio Post Eleven Studios Jeff Young, mixer; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Imani Franklin, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
