The new “Connections Build Us” campaign from American Greetings and MullenLowe involves a workout that plumbs depths both physical and emotional. Directed by Variable’s Kevan Funk and edited by Sloane Klevin of bicoastal Union (with :30 and :15s cut by Christopher Huth), the campaign’s centerpiece film “A True Test of Strength” shifts gears dramatically, from the intensity of the gym to one-on-one meetings with Harvard psychiatrist and wellness researcher Dr. Robert Waldinger. There, each athlete is encouraged to send a card to someone who holds a special place in his or her life.
Exercise is one way to boost your health — but not the only way. Research shows that close relationships also help us live longer, healthier lives. With this film, American Greetings demonstrates how strong athletes become even stronger when they connect to those who matter. Fitness influencers Bethany Hamilton, Nastia Liukin, Natalie Jill, Olivia Jordan, Alana Blanchard and the NBA’s Kevin Love are on board to spread the word. #ConnectionsBuildUs #GiveMeaning
A supered message relates, “When we build connections, connections build us.”
Credits
Client American Greetings Agency MullenLowe US Blake Winfree, Kat Gates, creative director; Costa Boudovas, associate creative director; Kristina Saliba, copywriter; Isabel Taborga, art director; Vera Everson, sr. producer; Zeke Bowman, head of integrated production. Production Variable Kevan Funk, director; Nate Hurtsellers, DP; Steve Hoover, 2nd unit director; Alex Friedman, EP/producer. Editorial/Postproduction Union Editorial, NY Sloane Klevin, editor, longform; Christopher Huth, editor, :30 and :15s; Lizzie Kunkle, assistant editor; Caryn Maclean, exec producer; Susan Motamed, sr. producer; Kirk Balden, Flame artist; Justin Keil, Flame assistant; Krystle Alomar, Flame producer; Sean Vickery, motion graphics. Color Color Collective Alex Bickel, Mike Howell, colorists; Alex Jimenez, assistant. Music Nylon Studios Zac Colwell, Lydia Davies, composers. Audio Post Sound Lounge Tom Jucarone, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
