The Subway Series lineup of sandwiches gets a pseudo-documentary treatment–a riff of ESPN’s 30 for 30 docuseries–in this campaign from Dentsu Creative.
Star athletes such as Stephen Curry, Derek Jeter, Rob Gronkowski, Charles Barkley, Tony Romo and Patrick Mahomes reflect on the championship pedigree of the Subway Series–12 sandwiches that excel on the meal playing field.
The Behind the Subway Series spots were directed by Kenny Herzog of O Positive who gave a tongue-in-cheek sports documentary vibe to the campaign.
Credits
Client Subway Agency Dentsu Creative Rafael Rizuto, chief creative officer, NY & Hispanic LATAM; Jason Stefanik, executive creative director; Alisa Sengel, group creative director; Declan Byrnes-Enoch, Alexander Augustinos, creative directors; Carole McCarthy, executive producer; John-James Richardson, group strategy director. Production O Positive Kenny Herzog, director; Ralph Laucella, executive producer; Ken Licata, head of production, unit production manager; Devon Clark, head of production. Editorial Cosmo Street Lawrence Young, editor; Mura Woodward, exec producer; Paolo Solarte, producer. Color Company 3 Daniel de Vue, colorist. VFX Adolescent Audio Post/SFX Heard City. Music Heavy Duty, Track: “Be A Legend” Talent Quincy Dunn-Baker, voiceover. Partner UEG Josh Barnes, VP, client management; Chris Simmons, VP, celebrity & influencer; Casey Grochocinski, director, talent & influencers; Charlie Benjamin, sr. manager, rights & partnerships; Keaton Lancashire, sr. manager, talent & influencers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
