The Subway Series lineup of sandwiches gets a pseudo-documentary treatment–a riff of ESPN’s 30 for 30 docuseries–in this campaign from Dentsu Creative.
Star athletes such as Stephen Curry, Derek Jeter, Rob Gronkowski, Charles Barkley, Tony Romo and Patrick Mahomes reflect on the championship pedigree of the Subway Series–12 sandwiches that excel on the meal playing field.
The Behind the Subway Series spots were directed by Kenny Herzog of O Positive who gave a tongue-in-cheek sports documentary vibe to the campaign.
Credits
Client Subway Agency Dentsu Creative Rafael Rizuto, chief creative officer, NY & Hispanic LATAM; Jason Stefanik, executive creative director; Alisa Sengel, group creative director; Declan Byrnes-Enoch, Alexander Augustinos, creative directors; Carole McCarthy, executive producer; John-James Richardson, group strategy director. Production O Positive Kenny Herzog, director; Ralph Laucella, executive producer; Ken Licata, head of production, unit production manager; Devon Clark, head of production. Editorial Cosmo Street Lawrence Young, editor; Mura Woodward, exec producer; Paolo Solarte, producer. Color Company 3 Daniel de Vue, colorist. VFX Adolescent Audio Post/SFX Heard City. Music Heavy Duty, Track: “Be A Legend” Talent Quincy Dunn-Baker, voiceover. Partner UEG Josh Barnes, VP, client management; Chris Simmons, VP, celebrity & influencer; Casey Grochocinski, director, talent & influencers; Charlie Benjamin, sr. manager, rights & partnerships; Keaton Lancashire, sr. manager, talent & influencers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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