Captain Morgan Canada’s latest ad “Thumbs” is all about trading screen time for quality time. It’s about bringing back the fun of real-life hangouts and celebrating the unforgettable moments you have with your crew.
So, take back control of your thumb, meet up with your buddies and raise an ice-cold glass of Captain and Cola. It’s all encapsulated in the mantra “less scroll, more vibes.”
Keith Schofield of production house Caviar directed “Thumbs” for agency Anomaly.
Client Diageo Brand Captain Morgan Canada Agency Anomaly Joe Corcoran, executive creative director; Tony Roberts, Louis Jopling, creatives; Francesca Roberts, producer. Production Caviar Keith Schofield, director; Nisha Mullea, exec producer; Jude Veermeulen, producer; Damien Acevedo, DP; Tara Garnell, drinks stylist; Julian Zerressen, drink stylist assistant; Anouska Ryan, nail artist. Editorial Marshall Street Editors Patric Ryan, editor. VFX No.8 Simon Downie, producer. Color No.8 Matt Turner, colorist; Simon Downie, producer. Sound Design 750mph Lucas Trigg, sound designer; Aishah Amodu, Kristen Troy, sound producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
