It’s back to school and French supermarket chain Intermarché is back on the campaign trail with a new film called “A Place To Live” which takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.
The recipe that made the success of the ongoing saga of Intermarche films remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story from the Romance agency in Paris and director Katia Lewkowicz of production house Grand Bazar).
Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality an sharing that we have missed so much this year. Because if Intermarché, as producers and retailers, does everything to help you eat better every day, meals only take on their full flavor when they are shared with those we love.
