It’s back to school and French supermarket chain Intermarché is back on the campaign trail with a new film called “A Place To Live” which takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.
The recipe that made the success of the ongoing saga of Intermarche films remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story from the Romance agency in Paris and director Katia Lewkowicz of production house Grand Bazar).
Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality an sharing that we have missed so much this year. Because if Intermarché, as producers and retailers, does everything to help you eat better every day, meals only take on their full flavor when they are shared with those we love.
Credits
Client Intermarché Agency Romance, Paris Christophe Lichtenstein, CEO; Alexandre Herve, executive creative director, copywriter; Philippe Pinel, copywriter; Julien Rezette, art director; Jerome Lavillat, head of strategy; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, TV producer. Production Grand Bazar, Paris Katia Lewkowicz, director; Andrijs Parekh, DP; Sonia Philouze, stylist; Clement Price Thomas, production design; Juliette Desmarescaux, exec producer; Hugo Merival, production director. Editorial Thierry Hoss, editor. Sound Production Schmooze Music Alexandre Rabia (Universal), music supervisor.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
