It’s back to school and French supermarket chain Intermarché is back on the campaign trail with a new film called “A Place To Live” which takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.
The recipe that made the success of the ongoing saga of Intermarche films remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story from the Romance agency in Paris and director Katia Lewkowicz of production house Grand Bazar).
Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality an sharing that we have missed so much this year. Because if Intermarché, as producers and retailers, does everything to help you eat better every day, meals only take on their full flavor when they are shared with those we love.
CreditsClient Intermarché Agency Romance, Paris Christophe Lichtenstein, CEO; Alexandre Herve, executive creative director, copywriter; Philippe Pinel, copywriter; Julien Rezette, art director; Jerome Lavillat, head of strategy; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, TV producer. Production Grand Bazar, Paris Katia Lewkowicz, director; Andrijs Parekh, DP; Sonia Philouze, stylist; Clement Price Thomas, production design; Juliette Desmarescaux, exec producer; Hugo Merival, production director. Editorial Thierry Hoss, editor. Sound Production Schmooze Music Alexandre Rabia (Universal), music supervisor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More