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    Director Kathryn Bigelow Puts “Hollywood In Your Pocket” For Apple iPhone 13

    By SHOOTUpdated:No Comments9584 Views

    Oscar-winning filmmaker Kathryn Bigelow (The Hurt Locker) directed this short, Hollywood In Your Pocket, promoting Apple’s iPhone 13 Pro, which sports the biggest camera upgrade in iPhone history.

    The iPhone 13 Pro features an all new Cinematic mode that lets you shift focus from the foreground to the background, has a 3x optical zoom, advanced low-light performance, macro video, advanced stabilization, and it shoots in ProRes. It’s Hollywood in your pocket. 

    Hollywood In Your Pocket, from TBWAMedia Arts Lab, premiered on Tuesday (9/14) at Apple’’s product launch event.

    Credits

    Client Apple Agency Media Arts Lab  Production SMUGGLER Kathryn Bigelow, director; Greig Fraser, DP. Editorial Exile 

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Kathryn BigelowSmugglerTBWAMedia Arts Lab

    Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB

    Wednesday, November 13, 2024

    Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.

    The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.

    Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.

    Framestore served as VFX/post studio.

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