Directed by Academy Award winner (The Hurt Locker) Kathryn Bigelow via production house Smuggler, this futuristic AT&T spot from BBDO NY tells the story of a family out for a Sunday drive—distraction free in their fully autonomous car made possible by 5G technology. The ad helps people imagine how a technology like 5G will transform driving altogether while taking distracted driving off the table. Still, the message resonates that until then, don’t drive distracted, the ongoing mantra of AT&T’s “It Can Wait” campaign, now in its 10th year out of BBDO.
Two-time Oscar nominated editor (The Big Short, Vice) Hank Corwin of Lost Planet cut this piece, titled “It Can Wait/5G Until Then.” Commercial is debuting during the The Masters golf tournament on CBS.
Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; Daniela Vojta, Susan Young, executive creative directors; Robert Wakeland, Stephen Winston, creative directors; David Rolfe, director of integrated production; Julie Collins, group executive producer; Adam Perloff, executive producer; Crystal Rix, chief strategy officer; Thomas Han, head of integrated strategy; Ben Bass, strategy director. Production Smuggler Kathryn Bigelow, director; Patrick Milling Smith, Brian Carmody, co-founders; Allison Kunzman, exec producer; Donald Taylor, line producer; Joost Van Gelder, DP. Editorial Lost Planet Hank Corwin, editor; Kenji Yamauchi, assistant editor; Krystn Wagenberg, exec producer; Casey Cayko, producer. Finishing/VFX The Mill NY Angus Kneale, chief creative officer; Gavin Wellsman, creative director; Fergus McCall, colorist; Eliana Carranza-Pitcher, Heath Raymond, executive VFX producers; Nirad “Bugs” Russell, sr. producer; Christina Chung, coordinator; Siro Valente, 2D lead; Agit Menon, 3D lead. Sound Design Brian Emrich Audio Post Wave Studios, NY Chris Afzal, engineer/mixer/additional sound design.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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