This online film, titled Imagine the Possibilities, is targeted at parents and makes use of hidden cameras to capture people’s reactions as girls play out situations they imagine in real life. In the end, we see these situations are being played out by girls with their Barbie dolls, returning the brand to its roots and reminding people how play with Barbie helps inspire imagination and confidence.
The campaign was created by BBDO San Francisco, in conjunction with BBDO New York, and marks the first work since BBDO was awarded the Mattel/Barbie business earlier this year. The film was directed by Karen Cunningham of Slim Pictures.
CreditsClient Mattel/Barbie Agency BBDO San Francisco David Lubbars, chief creative officer, worldwide; Matt Miller, Steve Rutter, executive creative directors; Adam Balogh, sr. copywriter; Jason Moussalli, sr. art director; Patti Bott, executive producer; Lisa Christman, sr. producer; Alaina Crystal, sr. planner. Production Slim Pictures Inc. Karen Cunningham, director; Jeff Cutter, DP; Tom Weissferdt, exec producer; Suzie Greene Tedesco, line producer. Edit/VFX No6 Andrea MacArthur, editor; Crissy de Simone, exec producer; Yole Barrera, post producer; Verdi Sevenhuysen, Flame Artist. Post Company 3 Bob Festa, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More