Taking one’s body to the limits, feeling its beauty and strength can be invigorating and inspiring. Those who choose this pursuit with a rigorous training and exercise regimen have an ally in Garmin’s Fenix8 smartwatch, as depicted in this spot directed by Kacper Larski via production house Eleanor.
Credits
Client Garmin Brian Brooker, VP, marketing communications; Ryan Glendening, Matt Bowne, global creative directors; Maggie Wasserman, global executive producer; Jason Laqua, sr. lead art director; Ryan Carrothers, sr. lead writer; Kyle Pusateri, sr. producer. Production Company Eleanor Kacper Larski, director; Sophie Gold, exec producer; Rochelle Savory, head of production; Jeremy Snell, DP; Rita LeRoux, producer. Editorial Outsider Michael Barker, editor; Nathan Olszewicki, assistant editor; Madison Paquin, producer; Kayan Choi, Kristina Anzlinger, exec producer; James Vong, studio manager.
Media Type:Commercial: Television
Video Tags:EleanorKacper Larski
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read MoreMySHOOT Profiles
Add A Comment