This spot taps into the fact that when kids enjoy something, they want to do it again and again. Vignettes show kids saying “Again” to a parent or parents to repeatedly enjoy the same fun.
This affinity for “again” then dovetails to an announcement that as of today 75 percent of General Mills’ cereals no longer contain flavors and colors from artificial sources. So now parents can love General Mills cereals–again.
Jun Diaz of Smuggler directed these charming parent/child vignettes for General Mills agency McCann New York.
CreditsClient General Mills Agency McCann NY Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, chief creative officers; Larry Platt, executive creative director; Ryan Quigley, Nick DiLallo, associate creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Amanda Revere, executive producer; Eric Johnson, Mike Ladman, music producers. Production Smuggler Jun Diaz, director; Drew Santarsiero, exec producer; Leah Fleischmann, producer. Editorial Work Editorial Ben Jordan, editor. Music Finger Music Audio Post Heard City Phil Loeb, engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More