This spot taps into the fact that when kids enjoy something, they want to do it again and again. Vignettes show kids saying “Again” to a parent or parents to repeatedly enjoy the same fun.
This affinity for “again” then dovetails to an announcement that as of today 75 percent of General Mills’ cereals no longer contain flavors and colors from artificial sources. So now parents can love General Mills cereals–again.
Jun Diaz of Smuggler directed these charming parent/child vignettes for General Mills agency McCann New York.
Credits
Client General Mills Agency McCann NY Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, chief creative officers; Larry Platt, executive creative director; Ryan Quigley, Nick DiLallo, associate creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Amanda Revere, executive producer; Eric Johnson, Mike Ladman, music producers. Production Smuggler Jun Diaz, director; Drew Santarsiero, exec producer; Leah Fleischmann, producer. Editorial Work Editorial Ben Jordan, editor. Music Finger Music Audio Post Heard City Phil Loeb, engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
