Kodansha, a publisher spanning magazines, novels, manga and anime, has initiated its first brand campaign via New York agency Gretel.
The effort includes this spot, “Taking Flight,” directed by Juan Cabral of MJZ, driven by an original piece of music from duotone audio group designed to capture the spirit of writing, reading and discovering exceptional pieces of media and art.
Client Kodansha Agency Gretel, New York Greg Hahn, principal & founder; Ryan Moore, executive creative director & partner; Sue Murphy, creative director; Josh Engmann, art director; Thomas Kemeny, copywriter; Nicole Schofield, producer. Production MJZ, bicoastal/international Juan Cabral, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Natalia Mussolana, line producer; Leandro Filloy, DP; Sebastian Orgambide, production designer. Production Services Labhouse (Argentina) Editorial Emiliano Fardaus, editor; Daniel Prync, assistant editor; Julieta Fernandez Castagnino, post producer. Music/Sound duotone audio group, bicoastal Peter Nashel, creative director/founder; Landon Knoblock, composer; Ross Hopman, executive music producer; Giovanni Lobato, sr. music producer Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
