Filmmaker and photographer Josh Soskin, represented for commercials by Station Film, has directed a new series of branded shorts for Intel’s Meet the Makers series, curated to inspire and share innovation. This week, the second film in the series, titled Thud Rumble, went live. Produced by Houseblend Media for Intel’s Inside agency, this latest short observes one of the industry’s most influential DJs (DJ Qbert), and his team at work at Thud Rumble HQs in Northern California where they’re experimenting with Intel Edison technology to lift up the art form of making music on turntables.

“I grew up in Northern California listening to Q so that was special in and of itself—I really wanted to make sure we got it right in terms of DJ culture and honoring their environment and their music,” said Soskin. “I also wanted to do something a little different visually in terms of how we filmed the turntable. It’s a challenge to find a different angle or speed or way of looking at ‘turntablism’ as it’s been shot a lot, but tried to make it feel personal and give it a unique flavor. Ultimately I just wanted to let what these guys do speak for itself: they are utilizing technology to legitimize an art form and make it more streamlined at the same time. It’s a really cool confluence of art and technology.”

Credits

Client Intel Agency Inside (Intel) Teresa Herd, executive creative director; Yogiraj Graham, executive producer; Thomas Green, producer; Jenille Winder, creative strategist; Caspian Michalowski, David Williams, creative directors; Jody Scott, sound design. Production Houseblend Media Josh Soskin, director (repped by Station Film); Grace Jackson, producer; Rob Hauer, DP. Editorial Whitehouse Post Zach Vandlik, editor; Joni Williamson, exec producer; Jonlyn Williams, producer. Post The Mill Gregory Reese, colorist. Music Robert Amjarv

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