In a series of humorous videos currently scoring big on YouTube, homegrown hockey stars Sidney Crosby and Nathan MacKinnon spend the day manning a Tim Hortons drive-through window in Dartmouth, Nova Scotia.
Created by JWT Toronto and directed by Jordan Brady via his Canadian affiliate, Cartilage in Toronto (Brady is a principal in U.S. production house Superlounge), the first video, “Drive Thru Rookies With Sid & Nate,” has already topped 1.5 million views and counting.
“Sidney Crosby & Nate MacKinnon didn’t pretend,” Brady said. “They really worked that shift and we shot it. Thanks JWT and Tim Hortons for the opportunity of a lunchtime!”