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    Director Jonas Morganstein, David Hasselhoff Journey Into “Hoff Multiverse” For Pluto TV

    By SHOOTUpdated:No Comments3127 Views

    With COVID restrictions continuing to impact commercial productions, Free streaming television service Pluto TV got creative by casting David Hasselhoff to play all nine characters in this infomercial titled “Hoff Multiverse.” Viewers will get to enjoy him as host Hoff on a retro-future studio set, plus hipster Hoff, mom Hoff and more throughout the 100-second spot, which includes a number of eccentric viewer testimonials. Pluto TV knew that Hasselhoff, who is hardly a stranger to poking fun at himself, could dust off some of his most iconic characters in the spot. Yes, Mitch Buchanon from the hit series Baywatch has exactly the over-the-top personality of a vintage infomercial host.  

    The “Hoff Multiverse” concept was developed in-house by Pluto TV and directed by Jonas Morganstein, with production by Jonas & Co. Media planning and buying was by Mediahub and activation by The Martin Agency’s Cultural Impact Lab.

    Pluto TV offers hundreds of free TV channels and thousands of movies and television series on-demand including titles such as Narcos, CSI, Star Trek and a 24/7 James Bond channel. With over 100,000 hours of premium content available on the platform, Pluto TV is available across all major mobile, connected TV and web-based devices. Should one continue to scroll through their easy-to-use platform, they will find many hit TV shows and movies from past decades, which perhaps defined generations, available on an all-day viewing schedule–including Baywatch, Three’s Company and The Bob Ross Channel.

    Credits

    Client Pluto TV Agency Pluto TV (in-house) Fran Hazeldine, SVP, marketing; Mathew Brian, VP, brand; Elizabeth Anderson, brand manager; Caspar Nonner, creative director; Jeremy Frigo, Mike Truesdale, Andrew Corbet (J&Co), writers; Jory Federighi (Tangent), animator. Production Jonas & Co Jonas Morganstein, director; Hema Mulchandani, exec producer; Lisa Dabao Meyer, line producer; Stoeps Langensteiner, DP; Rob Fox, production designer; Michelle Thompson, wardrobe stylist; Laura Calvo, makeup artist; Theresa Broadnax, hair stylist. Postproduction & VFX Jonas & Co Daniel Reitzenstein, editor; Marshall Plante, colorist. Sound Design Milos Zivkovic, sound designer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Jonas & CoJonas MorgansteinPluto TV



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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