John Hillcoat of Serial Pictures directed this “Dream Bigger” commercial in which a lass picks up her car keys and is instantly taken on an idyllic ride propelled by a helium balloon. It turns out her breathtaking experiential vehicle is the new reimagined Mazda3 hatchback.
The spot is the second installment of Mazda’s “Feel Alive” campaign from agency Garage Team Mazda.
“Dream Bigger” debuted during Monday’s (4/8) NCAA basketball championship game telecast on CBS.
Client Mazda Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Renato Braga, SVP, creative director; Evan Brown, copywriter; Vidur Raswant, Marcus Moore, art directors; Jeff Perino, executive producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Philippe Le Sourd, DP; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Melachy McAnenny, producer. Editorial Exile Editorial Conor O’Neill, editor; Rex Lowry, assistant editor; Carol Lynn Weaver, exec producer; Michael Miller, sr. producer. Color Company 3 Siggy Ferstl, colorist; Matt Moran, sr. producer. Finish/VFX a52 Patrick Nugent, sr. exec producer; Andy McKenna, VFX supervisor; Stacy Kessler, producer. Music Haley Reinhart performing a cover of the Cranberries' "Dreams" that was arranged, produced and recorded at Capitol Records. Shindig Music and Sound, Playa del Rey, Calif. Austin Shupe, composer; Caroline O’Sullivan, head of production; Debbi Landon, exec producer; Scott Glenn, creative director. Sound Design LSD, Santa Monica, Calif. Michael Anastasi, sound designer. Audio Post Lime Studios Joel Waters, Mark Meyuhas, mixers; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
