John Hillcoat of Serial Pictures directed this “Dream Bigger” commercial in which a lass picks up her car keys and is instantly taken on an idyllic ride propelled by a helium balloon. It turns out her breathtaking experiential vehicle is the new reimagined Mazda3 hatchback.
The spot is the second installment of Mazda’s “Feel Alive” campaign from agency Garage Team Mazda.
“Dream Bigger” debuted during Monday’s (4/8) NCAA basketball championship game telecast on CBS.
Client Mazda Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Renato Braga, SVP, creative director; Evan Brown, copywriter; Vidur Raswant, Marcus Moore, art directors; Jeff Perino, executive producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Philippe Le Sourd, DP; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Melachy McAnenny, producer. Editorial Exile Editorial Conor O’Neill, editor; Rex Lowry, assistant editor; Carol Lynn Weaver, exec producer; Michael Miller, sr. producer. Color Company 3 Siggy Ferstl, colorist; Matt Moran, sr. producer. Finish/VFX a52 Patrick Nugent, sr. exec producer; Andy McKenna, VFX supervisor; Stacy Kessler, producer. Music Haley Reinhart performing a cover of the Cranberries' "Dreams" that was arranged, produced and recorded at Capitol Records. Shindig Music and Sound, Playa del Rey, Calif. Austin Shupe, composer; Caroline O’Sullivan, head of production; Debbi Landon, exec producer; Scott Glenn, creative director. Sound Design LSD, Santa Monica, Calif. Michael Anastasi, sound designer. Audio Post Lime Studios Joel Waters, Mark Meyuhas, mixers; Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
