Joe Pernice directed this Pepsi spot for agency VaynerMedia featuring music from The Weeknd who will be the featured star in the upcoming Super Bowl LV Halftime Show. The ad promotes Pepsi’s limited edition Halftime Show cans.
With what’s going on in the world today, the Super Bowl and Super Bowl parties are going to be a bit different this year. The challenge was determining how to show a group of friends having fun at a party, while keeping the gathering small and safe. Knowing that the backdrop of this spot would be a great score (The Weeknd’s “Blinding Lights”), the thought was to incorporate elements of a music video and Halftime Show performance in this spot–cue lighting shift, lens flares, dolly moves and fun transitions.
“We had a lot of fun shooting this,” said Pernice. “I worked with the creative team last year on Busch Beer’s Daytona 500 campaign [#Pit4Busch, which won a Silver Sports Clio] so we all work really well together. I’ve been shooting a lot of dialogue driven comedy, so this spot gave me the opportunity to incorporate a unique visual style with my sense of humor. Kudos to our DP, Tom Petersen, and his team for doing an amazing job giving this spot the feeling of a music video we’d see from The Weeknd.”
Pernice directed the “Halftime Show Can” spot freelance via VaynerProductions, which is VaynerMedia’s internal arm. He continues, though, to direct through and be represented by production house HunterPark. Pernice is an alum of SHOOT’s 2015 New Directors Showcase.
CreditsClient Pepsi Agency VaynerMedia Harrison Barron, Todd Bradley, creative directors; Chris Greer, sr. art director; Joey Joseph, sr. producer. Production VaynerProductions Joe Pernice, director; Thomas Petersen, DP; Mat Hollis, exec producer; Kim Anderson, production manager; Roxy Martinez-Michaud, production designer; Rose Clark, wardrobe stylist; Maggie Ruggerio, food stylist. Post VaynerProductions Laura Shea, exec producer; Dan Veet, post producer; Laura Hoffenberg, editor; Eric Brown, mixer. Color RCO Seth Ricart, colorist; Sheina Dao, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More