XFINITY continues its “future of awesome” brand story with this spot from Goodby Silverstein & Partners (GS&P) that features Gig Speed Internet. Directed by O Positive’s Jim Jenkins and lensed by cinematographer Jeff Cronenweth, the ad has family after family happy that their Internet speed has them keeping up with, if not exceeding, the proverbial next door neighbor, The Joneses.
Titled “The Joneses,” the commercial, said GS&P creative director Jens Waernes, “is really about people discovering a new power–of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a known expression (“keeping up with the Joneses”). But the message of empowerment–and the way each successive family shown thinks they’ve won the neighborhood–is really what drives the humor.”
Credits
Client Comcast/XFINITY Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jens Waernes, Jon Wolanske, Jeff Gillette, creative directors; Ryan McLaughlin, associate creative director; Stefan Copiz, art director; Chris Ford, Matt Bottkol, copywriters; Tod Puckett, director of broadcast production/music supervisor; James Horner, executive broadcast producer; Christina Wells, broadcast producer; John Thorpe, group brand strategy director; Evan Hunerberg, brand director. Production O Positive Jim Jenkins, director; Jeff Cronenweth, DP; Jason Edmonds, production designer; Marc Grill, line producer; Ralph Laucella, exec producer. Editorial HutchCo Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Online/VFX The Mill Enca Kaul, Thatcher Peterson, exec producers; Hillary Thomas, sr. producer; Chaz Pizani, coordinator; Taro DeMarco, lead Flame; Jale Parsons, Flame artist. Telecine Company 3 Dave Hussey, colorist; Liza Kerlin, exec producer. Music Marmoset Music Eric Nordby, director of music supervision; Katy Davidson, Tim Shrout, exec producers. Audio Post Lime Studios Rohan Young, engineer; Ben Tomastik, assistant engineer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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