Workers in an office meeting room talk about how FedEx has simplified their e-commerce endeavors–so much so that they can turn their attention to addressing what has become a “passive aggressive” workplace environment.
Yet as they address the problem, they make toxic-tinged passive aggressive comments to one another, eventually concluding that they don’t have a negative working environment.
Jim Jenkins of O Positive directed this offbeat comedy spot, titled “Passive Aggressive,” for FedEx conceived by a creative team at BBDO New York.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sanget Pillai, group planning director. Production O Positive Jim Jenkins; Roberto Schaefer, DP; Marc Grill, exec producer. Editorial Mackcut Ian Mackenzie, editor; Mike Leuis, assistant editor. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Post Company 3 Tim Masick, colorist
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More