Workers in an office meeting room talk about how FedEx has simplified their e-commerce endeavors–so much so that they can turn their attention to addressing what has become a “passive aggressive” workplace environment.
Yet as they address the problem, they make toxic-tinged passive aggressive comments to one another, eventually concluding that they don’t have a negative working environment.
Jim Jenkins of O Positive directed this offbeat comedy spot, titled “Passive Aggressive,” for FedEx conceived by a creative team at BBDO New York.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sanget Pillai, group planning director. Production O Positive Jim Jenkins; Roberto Schaefer, DP; Marc Grill, exec producer. Editorial Mackcut Ian Mackenzie, editor; Mike Leuis, assistant editor. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Post Company 3 Tim Masick, colorist
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
