Workers in an office meeting room talk about how FedEx has simplified their e-commerce endeavors–so much so that they can turn their attention to addressing what has become a “passive aggressive” workplace environment.
Yet as they address the problem, they make toxic-tinged passive aggressive comments to one another, eventually concluding that they don’t have a negative working environment.
Jim Jenkins of O Positive directed this offbeat comedy spot, titled “Passive Aggressive,” for FedEx conceived by a creative team at BBDO New York.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sanget Pillai, group planning director. Production O Positive Jim Jenkins; Roberto Schaefer, DP; Marc Grill, exec producer. Editorial Mackcut Ian Mackenzie, editor; Mike Leuis, assistant editor. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Post Company 3 Tim Masick, colorist
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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