In this TV spot directed by Jim Jenkins of O Positive for BBDO New York, we see that Cleveland Cavaliers point guard Kyrie Irving has a lot going on: he’s in the NBA All-Star Game, the 3-point competition, and helping the Cavaliers make a successful run all while launching his newest sneaker, the signature 1 shoe, at Footlocker.
Irving is so busy that it’s hard to believe he could find time for anything else, but he has decided to dabble in TV acting, as well. He and his friends kick back at home and see Irving’s “virtuoso” acting performance in a tongue-firmly-in-cheek scene from an alleged drama series on TV.
The Footlocker spot is titled “Acting.”
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative offficer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curti, sr. VP, executive producer; Tricia Lentini, executive producer; Jessica Andrew, graphic designer; Troy Tarwater, worldwide sr. director. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Jeff Cutter, DP. Editorial NO6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Zach Patton, assistant editor. Audio Sound Lounge, NY Tom Jucarone, mixer. Post/Online NO6 Ed Skupeen, Flame; Mike Crosshandler, assistant Flame. Post Company 3 Tim Masick, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
