In this TV spot directed by Jim Jenkins of O Positive for BBDO New York, we see that Cleveland Cavaliers point guard Kyrie Irving has a lot going on: he’s in the NBA All-Star Game, the 3-point competition, and helping the Cavaliers make a successful run all while launching his newest sneaker, the signature 1 shoe, at Footlocker.
Irving is so busy that it’s hard to believe he could find time for anything else, but he has decided to dabble in TV acting, as well. He and his friends kick back at home and see Irving’s “virtuoso” acting performance in a tongue-firmly-in-cheek scene from an alleged drama series on TV.
The Footlocker spot is titled “Acting.”
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative offficer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curti, sr. VP, executive producer; Tricia Lentini, executive producer; Jessica Andrew, graphic designer; Troy Tarwater, worldwide sr. director. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Jeff Cutter, DP. Editorial NO6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Zach Patton, assistant editor. Audio Sound Lounge, NY Tom Jucarone, mixer. Post/Online NO6 Ed Skupeen, Flame; Mike Crosshandler, assistant Flame. Post Company 3 Tim Masick, colorist.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
