In this TV spot directed by Jim Jenkins of O Positive for BBDO New York, we see that Cleveland Cavaliers point guard Kyrie Irving has a lot going on: he’s in the NBA All-Star Game, the 3-point competition, and helping the Cavaliers make a successful run all while launching his newest sneaker, the signature 1 shoe, at Footlocker.
Irving is so busy that it’s hard to believe he could find time for anything else, but he has decided to dabble in TV acting, as well. He and his friends kick back at home and see Irving’s “virtuoso” acting performance in a tongue-firmly-in-cheek scene from an alleged drama series on TV.
The Footlocker spot is titled “Acting.”
CreditsClient Foot Locker Agency BBDO New York David Lubars, chief creative offficer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curti, sr. VP, executive producer; Tricia Lentini, executive producer; Jessica Andrew, graphic designer; Troy Tarwater, worldwide sr. director. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Jeff Cutter, DP. Editorial NO6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Zach Patton, assistant editor. Audio Sound Lounge, NY Tom Jucarone, mixer. Post/Online NO6 Ed Skupeen, Flame; Mike Crosshandler, assistant Flame. Post Company 3 Tim Masick, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More