This AT&T spot in the “GIGillionaire” campaign from BBDO Los Angeles features actresses Mila Kunis and Demi Moore who discover they have even more in common than they thought (hubby Ashton Kutcher). Kunis and Moore find out that they are from the same alma mater when they stride up to the stage at a high school reunion event to accept the Most Notable Alum award. Turns out neither will get the honor which instead goes to Anna Gomez, Fairfax High’s first Gigillionaire because she has AT&T Fiber with new multi-gig speeds.
Jess Coulter directed all three spots in the campaign, including this one titled “A Lot in Common.”
CreditsClient AT&T Agency BBDO Matt Miller, chief creative officer; David Cuccinello, David Powell, EVPs/executive creative directors; Rick Utzinger, executive creative director; Rob Anton, creative director; Julie Collins, EVP, group executive producer; Becky Reagan, executive producer; Melissa Chester, music executive producer; Meg Foley, sr. integrated business manager. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon, head of production; Tanya Stephens, producer; Gyula Pados, DP; Jason Edmonds, production designer. Casting RMG Casting Ryan Bernstein, casting. Editorial Cartel Kevin Zimmerman, editor; Lauren Bleiweiss, exec producer/managing director; Meagan Carroll, Viet-an Nguyen, head of production; Gail Butler, sr. post producer; Grant Hall, lead assistant editor; Jared Deaver, assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Graphic Design LVLY Bryce Edwards, exec producer. VFX The Mill Corey Brown, creative director; Sam Caine, 2D lead; Burtis Scott, head of beauty; Matt McDonald, finish; Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee, comp assistants; Clairellen Wallin, exec producer; Jenna Gabriel, sr. VFX producer; Sebastien Le Coz, production coordinator. Music/Sound Beacon Street Studios Leslie DiLullo, sr. producer; Rommel Molina, lead sound designer/mixer; Kerri Shak, sound design assistant; Kate Vadnais, sr. producer. Audio Post Lime Studios Susie Boyajan, exec producer.
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
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