This AT&T spot in the “GIGillionaire” campaign from BBDO Los Angeles features actresses Mila Kunis and Demi Moore who discover they have even more in common than they thought (hubby Ashton Kutcher). Kunis and Moore find out that they are from the same alma mater when they stride up to the stage at a high school reunion event to accept the Most Notable Alum award. Turns out neither will get the honor which instead goes to Anna Gomez, Fairfax High’s first Gigillionaire because she has AT&T Fiber with new multi-gig speeds.
Jess Coulter directed all three spots in the campaign, including this one titled “A Lot in Common.”
CreditsClient AT&T Agency BBDO Matt Miller, chief creative officer; David Cuccinello, David Powell, EVPs/executive creative directors; Rick Utzinger, executive creative director; Rob Anton, creative director; Julie Collins, EVP, group executive producer; Becky Reagan, executive producer; Melissa Chester, music executive producer; Meg Foley, sr. integrated business manager. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon, head of production; Tanya Stephens, producer; Gyula Pados, DP; Jason Edmonds, production designer. Casting RMG Casting Ryan Bernstein, casting. Editorial Cartel Kevin Zimmerman, editor; Lauren Bleiweiss, exec producer/managing director; Meagan Carroll, Viet-an Nguyen, head of production; Gail Butler, sr. post producer; Grant Hall, lead assistant editor; Jared Deaver, assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Graphic Design LVLY Bryce Edwards, exec producer. VFX The Mill Corey Brown, creative director; Sam Caine, 2D lead; Burtis Scott, head of beauty; Matt McDonald, finish; Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee, comp assistants; Clairellen Wallin, exec producer; Jenna Gabriel, sr. VFX producer; Sebastien Le Coz, production coordinator. Music/Sound Beacon Street Studios Leslie DiLullo, sr. producer; Rommel Molina, lead sound designer/mixer; Kerri Shak, sound design assistant; Kate Vadnais, sr. producer. Audio Post Lime Studios Susie Boyajan, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More