This AT&T spot in the “GIGillionaire” campaign from BBDO Los Angeles features actresses Mila Kunis and Demi Moore who discover they have even more in common than they thought (hubby Ashton Kutcher). Kunis and Moore find out that they are from the same alma mater when they stride up to the stage at a high school reunion event to accept the Most Notable Alum award. Turns out neither will get the honor which instead goes to Anna Gomez, Fairfax High’s first Gigillionaire because she has AT&T Fiber with new multi-gig speeds.
Jess Coulter directed all three spots in the campaign, including this one titled “A Lot in Common.”
Credits
Client AT&T Agency BBDO Matt Miller, chief creative officer; David Cuccinello, David Powell, EVPs/executive creative directors; Rick Utzinger, executive creative director; Rob Anton, creative director; Julie Collins, EVP, group executive producer; Becky Reagan, executive producer; Melissa Chester, music executive producer; Meg Foley, sr. integrated business manager. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon, head of production; Tanya Stephens, producer; Gyula Pados, DP; Jason Edmonds, production designer. Casting RMG Casting Ryan Bernstein, casting. Editorial Cartel Kevin Zimmerman, editor; Lauren Bleiweiss, exec producer/managing director; Meagan Carroll, Viet-an Nguyen, head of production; Gail Butler, sr. post producer; Grant Hall, lead assistant editor; Jared Deaver, assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Graphic Design LVLY Bryce Edwards, exec producer. VFX The Mill Corey Brown, creative director; Sam Caine, 2D lead; Burtis Scott, head of beauty; Matt McDonald, finish; Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee, comp assistants; Clairellen Wallin, exec producer; Jenna Gabriel, sr. VFX producer; Sebastien Le Coz, production coordinator. Music/Sound Beacon Street Studios Leslie DiLullo, sr. producer; Rommel Molina, lead sound designer/mixer; Kerri Shak, sound design assistant; Kate Vadnais, sr. producer. Audio Post Lime Studios Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
