This AT&T spot in the “GIGillionaire” campaign from BBDO Los Angeles features actresses Mila Kunis and Demi Moore who discover they have even more in common than they thought (hubby Ashton Kutcher). Kunis and Moore find out that they are from the same alma mater when they stride up to the stage at a high school reunion event to accept the Most Notable Alum award. Turns out neither will get the honor which instead goes to Anna Gomez, Fairfax High’s first Gigillionaire because she has AT&T Fiber with new multi-gig speeds.
Jess Coulter directed all three spots in the campaign, including this one titled “A Lot in Common.”
Credits
Client AT&T Agency BBDO Matt Miller, chief creative officer; David Cuccinello, David Powell, EVPs/executive creative directors; Rick Utzinger, executive creative director; Rob Anton, creative director; Julie Collins, EVP, group executive producer; Becky Reagan, executive producer; Melissa Chester, music executive producer; Meg Foley, sr. integrated business manager. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon, head of production; Tanya Stephens, producer; Gyula Pados, DP; Jason Edmonds, production designer. Casting RMG Casting Ryan Bernstein, casting. Editorial Cartel Kevin Zimmerman, editor; Lauren Bleiweiss, exec producer/managing director; Meagan Carroll, Viet-an Nguyen, head of production; Gail Butler, sr. post producer; Grant Hall, lead assistant editor; Jared Deaver, assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Graphic Design LVLY Bryce Edwards, exec producer. VFX The Mill Corey Brown, creative director; Sam Caine, 2D lead; Burtis Scott, head of beauty; Matt McDonald, finish; Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee, comp assistants; Clairellen Wallin, exec producer; Jenna Gabriel, sr. VFX producer; Sebastien Le Coz, production coordinator. Music/Sound Beacon Street Studios Leslie DiLullo, sr. producer; Rommel Molina, lead sound designer/mixer; Kerri Shak, sound design assistant; Kate Vadnais, sr. producer. Audio Post Lime Studios Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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