With interest in pumpkin-flavored products on the rise, Dunkin’ is taking its libations to the next level with its new Cinnamon Sugar Pumpkin Signature latte, topped with caramel drizzly, cinnamon sugar and whipped cream.
To promote the new latte, BBDO NY has created a campaign which includes this TV and social spot, “Carver,” directed by Jess Coulter of production house O Positive. Coulter earned inclusion earlier this year into SHOOT's New Directors Showcase.
The commercial showcases how Dunkin’ employees are creative in more ways than one, in this case taking pumpkin carving to a new artful level for one latte drinking customer in particular–not so much for another.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, Brian Pinkley, associate creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Katie Greene, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/producer. Editorial Mackenzie Cutler Ryan Steele, editor; Gina Pagano, exec producer; Devon Flint, assistant editor. Graphics & Animation Squad 47 Steve Greenstein, director. Tabletop Production Giralt Studios Steve Giralt, director; Halie Graham, producer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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