With interest in pumpkin-flavored products on the rise, Dunkin’ is taking its libations to the next level with its new Cinnamon Sugar Pumpkin Signature latte, topped with caramel drizzly, cinnamon sugar and whipped cream.
To promote the new latte, BBDO NY has created a campaign which includes this TV and social spot, “Carver,” directed by Jess Coulter of production house O Positive. Coulter earned inclusion earlier this year into SHOOT's New Directors Showcase.
The commercial showcases how Dunkin’ employees are creative in more ways than one, in this case taking pumpkin carving to a new artful level for one latte drinking customer in particular–not so much for another.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, Brian Pinkley, associate creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Katie Greene, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/producer. Editorial Mackenzie Cutler Ryan Steele, editor; Gina Pagano, exec producer; Devon Flint, assistant editor. Graphics & Animation Squad 47 Steve Greenstein, director. Tabletop Production Giralt Studios Steve Giralt, director; Halie Graham, producer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
