With interest in pumpkin-flavored products on the rise, Dunkin’ is taking its libations to the next level with its new Cinnamon Sugar Pumpkin Signature latte, topped with caramel drizzly, cinnamon sugar and whipped cream.
To promote the new latte, BBDO NY has created a campaign which includes this TV and social spot, “Carver,” directed by Jess Coulter of production house O Positive. Coulter earned inclusion earlier this year into SHOOT's New Directors Showcase.
The commercial showcases how Dunkin’ employees are creative in more ways than one, in this case taking pumpkin carving to a new artful level for one latte drinking customer in particular–not so much for another.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, Brian Pinkley, associate creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Katie Greene, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/producer. Editorial Mackenzie Cutler Ryan Steele, editor; Gina Pagano, exec producer; Devon Flint, assistant editor. Graphics & Animation Squad 47 Steve Greenstein, director. Tabletop Production Giralt Studios Steve Giralt, director; Halie Graham, producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
