Continuing its faux movie trailer campaign for Taco Bell’s Nacho Fries, Deutsch tapped feature filmmaker Jeremy Saulnier, who directed via production house Neighborhood Watch, and VFX house a52. The result is “Supply and Demand,” a trailer-style high-octane thrill ride akin to a Fast & Furious franchise entry.
Credits
Client Taco Bell Agency Deutsch Brett Craig, chief creative officer; Jeremiah Wassom, creative director; Daniel Chen, Mikey Sison, associate creative directors; Karter Kraselt, art director; Ryan Siepert, copywriter; Judd Stricker, sr. integrated producer; Jasmine Sarbaz, integrated producer; Paul Roy, executive integrated producer. Live Action Production Neighborhood Watch Jeremy Saulnier, director; Diego Garcia, DP; Elyciphus Siler, live-action producer; Traci Carlson, Richard Peete, exec producers. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Andy Wilkoff, CG supervisor; Caleb Ollivant, CG lead; Richard Hirst, Dan Ellis, Michael Vaglienty, Enid Dalkoff, 2D VFX artists; Robert Kim, Aemilia Widodo, Paulo deAlmada, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, 3D artists; Erika Bird, designer; Peter Murphy, animator; Andrew Rosenberger, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Sam Kolber, John Valle, online editors. (Toolbox: Flame) Color a52 color Paul Yacono, colorist; Corey Martinez, Aaron Flickinger, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, producer; Michael Raimondi, managing partner/president. Audio Lime Studios Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Track: “Can’t Get Enough,” Griz, artist. Original Composition Massive Music Ben Einziger, composer.
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
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