Continuing its faux movie trailer campaign for Taco Bell’s Nacho Fries, Deutsch tapped feature filmmaker Jeremy Saulnier, who directed via production house Neighborhood Watch, and VFX house a52. The result is “Supply and Demand,” a trailer-style high-octane thrill ride akin to a Fast & Furious franchise entry.
Credits
Client Taco Bell Agency Deutsch Brett Craig, chief creative officer; Jeremiah Wassom, creative director; Daniel Chen, Mikey Sison, associate creative directors; Karter Kraselt, art director; Ryan Siepert, copywriter; Judd Stricker, sr. integrated producer; Jasmine Sarbaz, integrated producer; Paul Roy, executive integrated producer. Live Action Production Neighborhood Watch Jeremy Saulnier, director; Diego Garcia, DP; Elyciphus Siler, live-action producer; Traci Carlson, Richard Peete, exec producers. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Andy Wilkoff, CG supervisor; Caleb Ollivant, CG lead; Richard Hirst, Dan Ellis, Michael Vaglienty, Enid Dalkoff, 2D VFX artists; Robert Kim, Aemilia Widodo, Paulo deAlmada, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, 3D artists; Erika Bird, designer; Peter Murphy, animator; Andrew Rosenberger, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Sam Kolber, John Valle, online editors. (Toolbox: Flame) Color a52 color Paul Yacono, colorist; Corey Martinez, Aaron Flickinger, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, producer; Michael Raimondi, managing partner/president. Audio Lime Studios Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Track: “Can’t Get Enough,” Griz, artist. Original Composition Massive Music Ben Einziger, composer.
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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