Continuing its faux movie trailer campaign for Taco Bell’s Nacho Fries, Deutsch tapped feature filmmaker Jeremy Saulnier, who directed via production house Neighborhood Watch, and VFX house a52. The result is “Supply and Demand,” a trailer-style high-octane thrill ride akin to a Fast & Furious franchise entry.
CreditsClient Taco Bell Agency Deutsch Brett Craig, chief creative officer; Jeremiah Wassom, creative director; Daniel Chen, Mikey Sison, associate creative directors; Karter Kraselt, art director; Ryan Siepert, copywriter; Judd Stricker, sr. integrated producer; Jasmine Sarbaz, integrated producer; Paul Roy, executive integrated producer. Live Action Production Neighborhood Watch Jeremy Saulnier, director; Diego Garcia, DP; Elyciphus Siler, live-action producer; Traci Carlson, Richard Peete, exec producers. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Andy Wilkoff, CG supervisor; Caleb Ollivant, CG lead; Richard Hirst, Dan Ellis, Michael Vaglienty, Enid Dalkoff, 2D VFX artists; Robert Kim, Aemilia Widodo, Paulo deAlmada, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, 3D artists; Erika Bird, designer; Peter Murphy, animator; Andrew Rosenberger, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Sam Kolber, John Valle, online editors. (Toolbox: Flame) Color a52 color Paul Yacono, colorist; Corey Martinez, Aaron Flickinger, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, producer; Michael Raimondi, managing partner/president. Audio Lime Studios Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Track: “Can’t Get Enough,” Griz, artist. Original Composition Massive Music Ben Einziger, composer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More