Continuing its faux movie trailer campaign for Taco Bell’s Nacho Fries, Deutsch tapped feature filmmaker Jeremy Saulnier, who directed via production house Neighborhood Watch, and VFX house a52. The result is “Supply and Demand,” a trailer-style high-octane thrill ride akin to a Fast & Furious franchise entry.
Credits
Client Taco Bell Agency Deutsch Brett Craig, chief creative officer; Jeremiah Wassom, creative director; Daniel Chen, Mikey Sison, associate creative directors; Karter Kraselt, art director; Ryan Siepert, copywriter; Judd Stricker, sr. integrated producer; Jasmine Sarbaz, integrated producer; Paul Roy, executive integrated producer. Live Action Production Neighborhood Watch Jeremy Saulnier, director; Diego Garcia, DP; Elyciphus Siler, live-action producer; Traci Carlson, Richard Peete, exec producers. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Andy Wilkoff, CG supervisor; Caleb Ollivant, CG lead; Richard Hirst, Dan Ellis, Michael Vaglienty, Enid Dalkoff, 2D VFX artists; Robert Kim, Aemilia Widodo, Paulo deAlmada, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, 3D artists; Erika Bird, designer; Peter Murphy, animator; Andrew Rosenberger, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Sam Kolber, John Valle, online editors. (Toolbox: Flame) Color a52 color Paul Yacono, colorist; Corey Martinez, Aaron Flickinger, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, producer; Michael Raimondi, managing partner/president. Audio Lime Studios Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer. Music Track: “Can’t Get Enough,” Griz, artist. Original Composition Massive Music Ben Einziger, composer.
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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