For client Aspen Dental, agency CP+B has come up with a prank video which shines a spotlight on an overlooked healthcare issue: some 150 million Americans do not visit the dentist. The video features brand partner Danica Patrick, the famed race car driver, as she goes undercover as a food truck worker serving real customers everything from fish tacos to hamburgers.
But before Patrick hands over the food, she throws it into a blender. The liquefied entrees are then served in a cup with a straw, all to show what the future looks like if the customers don’t take care of their oral health. Genuine reactions are captured with many pledging to make a dentist visit after their smoothie experience.
Via production house HeLo, Jeff Tremaine–known for Jackass on TV and feature films such as Bad Grandpa–directed this food truck prank video, titled “Taste of the Future,” for agency CP+B.
Credits
Client Aspen Dental Agency CP+B Ralph Watson, chief creative officer; Adam Chasnow, VP/executive creative director; Allen Richardson, Dave Steinke, VPs/creative directors; Brian Caruso, copywriter; Marthon Pucchi, art director; Ramon Nunez, VP/sr. integrated producer; Nick Roland, jr. integrated producer; Katie DeSimone, content supervisor; Madison Morris, content manager. Production HeLo, Venice, Calif. Jeff Tremaine, director; Justin Moore-Lewy, exec producer; Brendan Kiernan, managing director; Chris Rouchard, producer. Editorial The New Corporation, NY Jesse Reisner, editor; Nancy Finn, exec producer. Postproduction Method, Los Angeles Wensen Ho, Inferno artist; Paul Jiminez, producer. Post Company 3, Santa Monica, Calif. Siggy Ferstl, colorist; Matt Moran, sr. producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
