For client Aspen Dental, agency CP+B has come up with a prank video which shines a spotlight on an overlooked healthcare issue: some 150 million Americans do not visit the dentist. The video features brand partner Danica Patrick, the famed race car driver, as she goes undercover as a food truck worker serving real customers everything from fish tacos to hamburgers.
But before Patrick hands over the food, she throws it into a blender. The liquefied entrees are then served in a cup with a straw, all to show what the future looks like if the customers don’t take care of their oral health. Genuine reactions are captured with many pledging to make a dentist visit after their smoothie experience.
Via production house HeLo, Jeff Tremaine–known for Jackass on TV and feature films such as Bad Grandpa–directed this food truck prank video, titled “Taste of the Future,” for agency CP+B.
Credits
Client Aspen Dental Agency CP+B Ralph Watson, chief creative officer; Adam Chasnow, VP/executive creative director; Allen Richardson, Dave Steinke, VPs/creative directors; Brian Caruso, copywriter; Marthon Pucchi, art director; Ramon Nunez, VP/sr. integrated producer; Nick Roland, jr. integrated producer; Katie DeSimone, content supervisor; Madison Morris, content manager. Production HeLo, Venice, Calif. Jeff Tremaine, director; Justin Moore-Lewy, exec producer; Brendan Kiernan, managing director; Chris Rouchard, producer. Editorial The New Corporation, NY Jesse Reisner, editor; Nancy Finn, exec producer. Postproduction Method, Los Angeles Wensen Ho, Inferno artist; Paul Jiminez, producer. Post Company 3, Santa Monica, Calif. Siggy Ferstl, colorist; Matt Moran, sr. producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
