This Xmas spot for telecom brand Orange out of agency Publicis Conseil in Paris shows a group of youngsters who capture Santa Claus when he comes to visit a home–except it’s not just any home but rather Orange’s “connected house” which enables the kids to communicate and coordinate with one another on the fly.
Kids deploy the connected home technology to get Santa just where they want him–or do they? Did this happen or is it a meticulously planned caper that's still on the drawing board?
Titled “We got him!,” the film was directed by Jeff Low via French production house La Pac.
CreditsClient Orange Agency Publicis Conseil, Paris Marco Venturelli, president overseeing the creativity Fabrice Delacourt, creative director; Marc Rosier, copywriter; Jean-Marc Tramoni, art director; Caroline Delhoume, Celia Kuczynski, assistant art director; Damien Sabatier, strategic planner; Benjamin Auberdiac, TV producer (Prodigious). Production La Pac, Paris Jeff Low, director; Jerome Denis, producer; Marcel Zyskind, DP. Postproduction La Pac, Paris Adriana Legay, editor; Thomas Canu, color grading; Betty Bertrand, postproduction manager; Boris Nicou Joel Tessonneau, sound production; Music Jingle Bells punk P. Uminski, arranger. Audio Post Orange, in-house
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More