This Xmas spot for telecom brand Orange out of agency Publicis Conseil in Paris shows a group of youngsters who capture Santa Claus when he comes to visit a home–except it’s not just any home but rather Orange’s “connected house” which enables the kids to communicate and coordinate with one another on the fly.
Kids deploy the connected home technology to get Santa just where they want him–or do they? Did this happen or is it a meticulously planned caper that's still on the drawing board?
Titled “We got him!,” the film was directed by Jeff Low via French production house La Pac.
Credits
Client Orange Agency Publicis Conseil, Paris Marco Venturelli, president overseeing the creativity Fabrice Delacourt, creative director; Marc Rosier, copywriter; Jean-Marc Tramoni, art director; Caroline Delhoume, Celia Kuczynski, assistant art director; Damien Sabatier, strategic planner; Benjamin Auberdiac, TV producer (Prodigious). Production La Pac, Paris Jeff Low, director; Jerome Denis, producer; Marcel Zyskind, DP. Postproduction La Pac, Paris Adriana Legay, editor; Thomas Canu, color grading; Betty Bertrand, postproduction manager; Boris Nicou Joel Tessonneau, sound production; Music Jingle Bells punk P. Uminski, arranger. Audio Post Orange, in-house
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.