This Mercedes-Benz spot, “Together,” was created in recognition of Pride Month.
Directed by Jason Evans via production house Curfew for agency The Mixx, “Together” featured a diverse group of mostly non-actors, cast from New York’s LGBTQ community.
Credits
Client Mercedes-Benz Agency The Mixx Angelo Alcasabas, creative director; Elizabeth Wallace, writer/interviewer. Production Curfew Jason Evans, director; Anthony Carella, DP; Kathryn Berk, exec producer; Myriam Schroeter, producer; Brian Cresto, AD; Lucca Zeray, art director; Raisa Flowers, makeup; Latisha Chong, hair; Raul Guerrero, stylist. Casting Damian Bao, Kate Antognini Editorial Rock Paper Scissors Zoe Mougin, editor. Color Color Collective Alex Bickel, colorist; Claudia Guevara, color producer. Original Score James William Blades Audio Post Sonic Union Rob Ballingall Postproduction Jake Kolton, post producer.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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