With Father’s Day on Sunday, American Family Insurance is releasing a digital long-form film that tells the story of a dad supporting his son’s dream in an unexpected way. Jamie Rafn of Smuggler directed this piece in which a dad buys his son a judo outfit and lessons so he can become stronger, build inner confidence, and defend himself if need be against bullying taunts of classmates. While the lad isn’t initially enthused over the prospects of judo, he begins to warm up to the training. The martial arts instruction serves its intended purpose, enabling the dad to buy another outfit more in line with a long-held dream of his son.
This online film is the latest entry in American Family Insurance’s ongoing “Insure carefully, dream fearlessly” campaign. By affording his son the proper protection, the father enables his boy to pursue something he might not have been able to easily realize otherwise.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, Michael Aimette, executive creative directors; Eric Goldstein, sr. creative director; Lance Vining, Gary DuToit, creative directors; Becky Burkhard, sr. producer; Mike Ritchie, assistant producer; Rani Vaz, music producer. Production Smuggler Jamie Rafn, director; Drew Santarsiero, exec producer; Alex Waite, line producer; Andrij Parekh, DP. Editorial Cosmo Street Editorial Paul Hardcastle, editor; Nellie Phillips, assistant editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction MPC Mark Gethin, telecine artist; Adina Birnbaum, exec producer; Adrienne McNeary, producer; Jonathan McKee, Elijah Lamond, Leslie Chung, conform artists; Bindy St. Leger, producer. Graphic Design Suspect Rob Appelblatt VFX MPC Aleks Djordjevic, VFX supervisor; Vamsi Krisna Reddy, rotoscoping; Camila De Biaggi, exec producer; Bindy St. Leger, Aiste Akelaityte, producers. Music Beacon Street Studios Andrew Feltenstein, composer; Leslie DiLullo, producer. Audio Post Sonic Union Mike Marinelli, engineer; Justine Cortale, producer. Stock Footage/Video shot by Koji Yahagi; Mike Gentile, producer. Stock Music Universal/EVO (publisher) Stock track: “El Diablo Baby”
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More