Vodafone Ireland has turned to Grey London to create a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome (Super Wi-Fi, Always Connected and Secure Net), in the Irish market.
This TV execution introduces us to a family, with separated parents who remain united in raising their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It’s clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. A voiceover relates, “Some connections you can always count on.”
Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product–enhanced coverage, connection and protection.
In a joint statement, Grey London group creative directors Pedro Rosa and Roberto Kilciauskas shared, “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes. By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”
CreditsClient Vodafone Ireland Agency Grey London Laura Jordan Bambach, president & chief creative officer; David Wigglesworth, executive creative director; Pedro Rosa, Roberto Kilciauskas, group creative director; Alex Mawby, Ben Lambert, creatives; Fiona Keyte, Thomas Bunnell, planners; Caroline Connor, Lucy Edwards, producers; Alex Alcock-Fletcher, assistant producer. Production Biscuit Filmworks James Rouse, director; Rupert Reynolds-MacLean, managing director; Benji Howell, producer; Mark Wolf, DP. Casting Ali Coffey Casting Sarah Hone, casting director. Editorial Work Editorial Art Jones, editor; Ellie McNaughton, post producer; Miles Watson, editor’s assistant. Music Siren @ Factory Ltd Vanessa Forero, composer; Joshua Gibbard, Sian Rogers, producers. Postproduction Untold Julian Alary, colorist; George Reid, executive post producer; Tom Moreland, VFX artist. Sound Factory James Utting, Anthony Moore, sound design & mix.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More