Marmite has launched a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters–of Marmite, that is.
The “Baby Scan” campaign was created by adam&eveDDB, London, and uses a healthy dose of humor to illustrate that the brand is aware of how divisive its flavor is.
It follows a recent scientific study which revealed that babies could respond to different flavors while still in the womb. Researchers gave pregnant women different vegetables and found that their fetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb.
Directed by James Rouse via Biscuit Filmworks UK–with Absolute serving as VFX house–this documentary style spot is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby–whether it loves or hates Marmite.
Ant Nelson, executive creative director at adam&eveDDB, said, “Whether it’s gender, eye color or personality, all expectant parents wonder what traits their children will have before they’re born. ‘Baby Scan’ taps into this truth and answers the most pressing question of all…is my child a Marmite lover or a hater?”
Credits
Client Marmite Agency adam&eveDDB, London Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, creative directors; Frances Leach, copywriter; Christopher Bowsher, art director; Nikki Cramphorn, joint head of integrated production. Production Biscuit Filmworks UK James Rouse, director; Benji Howell, producer; Rupert Reynolds-MacLean, managing director & exec producer; Polly Du Plessis, head of production; Tim Steele, production manager; Alex Melman, DP; Thom Hammond, casting director; Selina Wong, wardrobe stylist; Michele Baylis, hair and makeup artist. Editorial Work Editorial Neil Smith, editor. VFX/Postproduction Absolute Post Ben Robards, VFX supervisor/lead 2D artist; Chris Tobin, lead 2D artist; Harvey David, Tommy Coulter-Liston, Richard Greenwood, James Corden, 2D artists; Keith Rogers, Rebekah King-Britton, Oliver Grant, Megan McLean, CG artists; Gustavo Ribeiro, look dev/R&D; Matt Turner, colorist; Chris Batten, Salley Heath, exec producers; madeleine Godsill, producer. (Toolbox: Flame, Nuke, KeenTools Face Tracker, Maya, Houdini, Arnold) Audio Post Factory Jon Clarke, mixer; Deborah Whitfield, audio producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More