Samsung has launched its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC
The “Making History Again” campaign draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.
As part of the campaign, Samsung has partnered with Statement Pictures and CNN Films on the “Apollo 11” documentary. This feature film created from newly discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot–directed by James Marsh via Pulse Films–will also air within CNN’s broadcast premiere of the documentary later this month. Visual effects house was The Mill New York.
David Brown and Daniel Bonder, ECDs, adam&eveNYC, related in a joint statement: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”
CreditsClient Samsung/QLED 8K Agency adam&eveNYC Richard Brim, chief creative officer; David Brown, Daniel Bonder, executive creative director; Jordy Molloy, Toby Kennedy, associate creative directors Mitch Horton, head of design; Victoria Bennett, head of production; Erica Serio, associate producer; Sion Prys, digital production; Stuart Harrison, group strategy director. Production Pulse Films James Marsh, director; George Saunders, producer; Alwain Kuchler, DP; Davud Karbassioun, global president. Editorial Work Editorial Neil Smith, editor. Visual Effects/Animation The Mill New York Luis Martin, sr. producer; Kshitij Khanna, shoot supervisor; Gavin Wellsman, creative director; Krissy Nordella, 2D lead artist; Emily Meger, 3D lead artist; Anton Anderson, Drew Maloney, Joe Taylor, Joseph Yoon, Kevan Lee, Matthew DeFranco, 2D artists; Ciaran Moloney, Jonathan Lee, Scott Denton, 3D artists; Cedric Mernard, matte paintin; Fergus McCall, colorist; Rochelle Brown, EP, color. (Toolbox: Maya, Substance Painter, Houdini, Flame, Nuke) Music Benjamin Wallfisch, composer. Music Supervision & Licensing North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS) Audio Wave Studios Aaron Reynolds, sound design.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More