Director Jake Zalutsky of production house Picture North profiles professional female boxer Jessica McCaskill in this spec piece for Under Armour.
Titled “Respect the Sport,” the film captures McCaskill’s dedication to the sport in terms of both physical intensity and emotional commitment. A prime challenge, said Zalutsky, was “creating a space in which Jessica felt comfortable opening up about some of the challenges and pressures she’s faced as a female athlete, which became the focus of the piece.”
Credits
Client Under Armour (spec piece) Production Picture North Jake Zalutsky, director; Jason Chiu, DP; Carley Mostar, producer; Neha Datt Schultz, Martin Rodahl, exec producers; Matt Miele, assistant cameraman; Mike Cho, gaffer; Max Skelton, key grip; Scott Palmer, Nicholas Fanelli, location sound. Editorial Whitehouse Steve Kroodsma, editor. Color Company 3 Tyler Roth, colorist. Audio Noise Floor Cory Coken, sound mixer; AJ Olstad, foley. Music Ryan Taubert, Blake Ewing, score.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
