Director Jake Zalutsky of production house Picture North profiles professional female boxer Jessica McCaskill in this spec piece for Under Armour.
Titled “Respect the Sport,” the film captures McCaskill’s dedication to the sport in terms of both physical intensity and emotional commitment. A prime challenge, said Zalutsky, was “creating a space in which Jessica felt comfortable opening up about some of the challenges and pressures she’s faced as a female athlete, which became the focus of the piece.”
CreditsClient Under Armour (spec piece) Production Picture North Jake Zalutsky, director; Jason Chiu, DP; Carley Mostar, producer; Neha Datt Schultz, Martin Rodahl, exec producers; Matt Miele, assistant cameraman; Mike Cho, gaffer; Max Skelton, key grip; Scott Palmer, Nicholas Fanelli, location sound. Editorial Whitehouse Steve Kroodsma, editor. Color Company 3 Tyler Roth, colorist. Audio Noise Floor Cory Coken, sound mixer; AJ Olstad, foley. Music Ryan Taubert, Blake Ewing, score.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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