Super Serious, the new venture co-founded by Terry Crews and ad vets Paul Sutton and Matt O’Rourke, turned out this 90-second commercial, “Making Meat History,” for Impossible Foods.
Directed by Jake Scott of RSA Films, the musical spot imparts a history lesson spanning the centuries which leads up to the new meat–made from plants.
“Making Meat History,” which premiered last night (6/11) on the Tony Awards telecast, kicks off Impossible Foods’ summer marketing effort.
Client Impossible Foods Creative Super Serious Terry Crews, Matt O’Rourke, Paul Sutton, co-founders. Production Company RSA Films Jake Scott, director; Luke Ricci, president; Buddy Brakha, exec producer; Tobias Schleissler, DP; Morna Ciraki, line producer; Happy Massee, production designer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
