Super Serious, the new venture co-founded by Terry Crews and ad vets Paul Sutton and Matt O’Rourke, turned out this 90-second commercial, “Making Meat History,” for Impossible Foods.
Directed by Jake Scott of RSA Films, the musical spot imparts a history lesson spanning the centuries which leads up to the new meat–made from plants.
“Making Meat History,” which premiered last night (6/11) on the Tony Awards telecast, kicks off Impossible Foods’ summer marketing effort.