Whiskey brand Tullamore D.E.W. pays tribute to its roots with a campaign from agency Quaker City Mercantile celebrating the town of Tullamore in County Offaly, Ireland, and the one-of-a-kind spirit that sets it apart. The campaign, launching globally this month, is a love letter to Tullamore and its townsfolk, filmed on location and starring local residents.
Directed by Jake Scott of RSA Films, this hero commercial features many well-known people from Tullamore including the town barber Andy and distillery worker Shane. U.S. fans might recognize Shane from his appearance on billboards around the country. It also includes homegrown local talent Sam Keeley who in 2022 won the award for Best Actor in a Lead Role (Drama) at the Irish Film and Television Awards for his performance in Kin.
The commercial is titled–and asks as well as answers the question–”Where’s Isobel?”
CreditsClient Tullamore D.E.W. Nora Torpey (William Grant & Sons Brands Ltd), associate global brand director; Sarah Kehoe (William Grant & Sons Brands Ltd), global brand manager. Agency Quaker City Mercantile Jerry Stifelman, Ron Pushkar, creative directors; Beth Hayden, account director/producer. Production RSA Films Jake Scott, director; Luke Ricci, president; Buddy Brakha, exec producer; Garfield Kempton, producer; John Mathieson, DP; Lucy Van Lonkhuyzen, production designer; Driscoll Calder, costume designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More