Whiskey brand Tullamore D.E.W. pays tribute to its roots with a campaign from agency Quaker City Mercantile celebrating the town of Tullamore in County Offaly, Ireland, and the one-of-a-kind spirit that sets it apart. The campaign, launching globally this month, is a love letter to Tullamore and its townsfolk, filmed on location and starring local residents.
Directed by Jake Scott of RSA Films, this hero commercial features many well-known people from Tullamore including the town barber Andy and distillery worker Shane. U.S. fans might recognize Shane from his appearance on billboards around the country. It also includes homegrown local talent Sam Keeley who in 2022 won the award for Best Actor in a Lead Role (Drama) at the Irish Film and Television Awards for his performance in Kin.
The commercial is titled–and asks as well as answers the question–”Where’s Isobel?”