Jake Scott of RSA Films directed this Visa spot–with a Papa John’s Pizza wrinkle–featuring Patriots cornerback Malcolm Butler covering Pittsburgh Steelers wide receiver Antonio Brown step for step, from the hotel room, down the elevator and outside, knocking away car keys tossed to the receiver and then intercepting a delivered pizza.
Titled “One Step Ahead,” the :60 was conceived by BBDO New York, is being shown online and will debut on Fox NFL this Sunday.
CreditsClient Visa for Visa Checkout/Papa John’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Blake Kidder, Melinda Kanipe, sr. creative directors; Tom Kraemer, sr. creative director/copywriter; Shayne Alexander, designer; David Rolfe, director of integrated production; Darbi Fretwell, sr. integrated content producer; Diane Hill, group executive producer. Production RSA Films Jake Scott, director; David Mitchell, producer; Salvatore Totino, DP; Vincent Foeillet, camera operator. Editorial NO6 Jason Macdonald, editor; Justin Quagliata, additional editor; Ling Chua, assistant editor; Corina Dennison, exec producer; Laura Milinaro, Malia Rose, producers. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Color Company 3 Tim Masick, colorist. Music “Unstoppable” by Danger Twins
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More