Jake Scott of RSA Films directed this Visa spot–with a Papa John’s Pizza wrinkle–featuring Patriots cornerback Malcolm Butler covering Pittsburgh Steelers wide receiver Antonio Brown step for step, from the hotel room, down the elevator and outside, knocking away car keys tossed to the receiver and then intercepting a delivered pizza.
Titled “One Step Ahead,” the :60 was conceived by BBDO New York, is being shown online and will debut on Fox NFL this Sunday.
Client Visa for Visa Checkout/Papa John’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Blake Kidder, Melinda Kanipe, sr. creative directors; Tom Kraemer, sr. creative director/copywriter; Shayne Alexander, designer; David Rolfe, director of integrated production; Darbi Fretwell, sr. integrated content producer; Diane Hill, group executive producer. Production RSA Films Jake Scott, director; David Mitchell, producer; Salvatore Totino, DP; Vincent Foeillet, camera operator. Editorial NO6 Jason Macdonald, editor; Justin Quagliata, additional editor; Ling Chua, assistant editor; Corina Dennison, exec producer; Laura Milinaro, Malia Rose, producers. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Color Company 3 Tim Masick, colorist. Music “Unstoppable” by Danger Twins
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
