Jake Scott of RSA Films directed this Visa spot–with a Papa John’s Pizza wrinkle–featuring Patriots cornerback Malcolm Butler covering Pittsburgh Steelers wide receiver Antonio Brown step for step, from the hotel room, down the elevator and outside, knocking away car keys tossed to the receiver and then intercepting a delivered pizza.
Titled “One Step Ahead,” the :60 was conceived by BBDO New York, is being shown online and will debut on Fox NFL this Sunday.
Client Visa for Visa Checkout/Papa John’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Blake Kidder, Melinda Kanipe, sr. creative directors; Tom Kraemer, sr. creative director/copywriter; Shayne Alexander, designer; David Rolfe, director of integrated production; Darbi Fretwell, sr. integrated content producer; Diane Hill, group executive producer. Production RSA Films Jake Scott, director; David Mitchell, producer; Salvatore Totino, DP; Vincent Foeillet, camera operator. Editorial NO6 Jason Macdonald, editor; Justin Quagliata, additional editor; Ling Chua, assistant editor; Corina Dennison, exec producer; Laura Milinaro, Malia Rose, producers. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Color Company 3 Tim Masick, colorist. Music “Unstoppable” by Danger Twins
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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