KLM Royal Dutch Airlines marks its 100th birthday with this 90-second film that reflects the history of aviation as well as the social progress made during that span.
Created by DDB Unlimited, Netherlands, this piece tells the story of three generations of the same family who worked with KLM from the early days to the present, serving and caring for passengers. The first two featured women are inspired to fly and become flight attendants. However, the film closes with the granddaughter of the original woman, who ends up in the cockpit, taking off, as captain of KLM’s newest airplane, the Boeing 787-10 Dreamliner.
The film tracks KLM’s evolution from 1919 to the present day and features classic airplanes such as the Fokker F.II in 1934, the Douglas DC-4 in 1949, Boeing 747 in 1975 and ending with the brand-new Boeing 787-10 Dreamliner. All this history was brought to life with the authentic uniforms, props and details from each decade.
The picture-perfect period detail was created by using some of the original airplanes, building historically accurate sets and by blending archive footage with cutting edge film techniques. The team at DDB Unlimited worked closely with historians at the KLM Heritage Centre and Dutch director Ismael ten Heuvel to ensure historical accuracy, paying painstaking attention to every detail.
CreditsClient KLM Royal Dutch Airlines Agency DDB Unlimited, Netherlands Production Pink Rabbit Ismael ten Heuvel, director. Editorial MRTN Postproduction Storm Post Production Music MassiveMusic Joep Beving Sound Haaifaai
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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