Instacart’s “How Homemade is Made” campaign from Goodby Silverstein & Partners is anchored by this spot directed by Ian Pons Jewell via production house Reset in which a son introduces us to his mom’s delectable homemade short ribs.
But what if her one-of-a-kind family dish was made available commercially? This piece, titled “Your Mom’s Homemade Short Ribs,” gives us a fresh, playful look at what might happen. Yet with all the what-if scenarios, the bottom line is that no one can deliver your mom’s homemade short ribs. That’s why Instacart delivers the ingredients.
Credits
Client Instacart Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Matthew Edwards, Wes Phelan, creative directors; Jen Hart, associate creative director; Kayla Lott, sr. copywriter; Clark Chamberlin, Rachel Nagby, copywriters; Jason Gan, Duncan Spear, art directors; Leila Gage, head of production; Bentonn Roman, executive producer; Benny Gold, Tana Cieciora, design directors; Emily Devery, designer. Production Reset Ian Pons Jewell, director; Dave Morrison, managing director; Michael Garza, exec producer; John Moran, head of production; Jon Adams, producer; Mauro Chiarello, DP; Vova Radlinsky, production designer; Nayeli de Alba, wardrobe designer. Production Services Radioaktive Film Sasha Bevko, exec producer; Tanya Sokolava, producer. Editorial The Den Tobias Suhm, editor; James Bird, assistant editor; Mike Gut, producer; Ryan Curtis, exec producer. Sound String and Tins Culum Simpson, sound designer, audio engineer; Will Cohen, sound designer; Lawrence Kendrick, audio engineer. Foley Foley Walkers. Music KOM VFX Black Kite Denis Reva, shoot supervisor; Paul Wilmot, VFX supervisor; Bruno Fukumothi, James Adamson, Jonny Freeman, Michael Korniltsev, VFX artists; Fin Crowther, CG supervisor; Andrew Bartholomew, Marcel Ruegenberg, Vicky McIntyre, CG artists; Tom Mangham, color grade; Amy Richardson, head of production.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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