“The Future of Health is on Your Wrist” campaign for the Apple Watch Series 6 includes this spot which introduces us to “The Future of Workouts.”
In this case, the workout takes us underwater, starting at the bottom of a swimming pool to the vastness of the open sea. All the while the Apple Watch calculates and provides pertinent health-maintaining info such as the number of calories burned, the number of laps swam in a pool, and the distance swam in open water.
Ian Pons Jewell of RESET Content directed this and the two other spots in the campaign.
CreditsClient Apple Watch Production RESET Content Ian Pons Jewell, director. Music "Dreams” by Shey Baba and Karma Fields
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More