“The Future of Health is on Your Wrist” campaign for the Apple Watch Series 6 includes this spot which introduces us to “The Future of Workouts.”
In this case, the workout takes us underwater, starting at the bottom of a swimming pool to the vastness of the open sea. All the while the Apple Watch calculates and provides pertinent health-maintaining info such as the number of calories burned, the number of laps swam in a pool, and the distance swam in open water.
Ian Pons Jewell of RESET Content directed this and the two other spots in the campaign.