Sony Interactive Entertainment released this spot for the all-new PlayStation Plus, acting as a metaphor for the journey that PlayStation can provide everyone.
Directed by Henry Hobson of MJZ for adam&eveDDB, London, the film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realize the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures–The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima–all drawing viewers deeper into the mystery of who this man is.
Indeed anyone can experience the wonder of PlayStation, satisfying his, her or their thirst for adventure, exploration, and thrills. PlayStation asks audiences: “Why be one thing, when you can be anything?”
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB, London Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Richard Gayton, Darren Beresford, creative directors; Anthony Falco, chief production officer; Panos Louca, production lead; Hanna Needham, Stephen Mead, producers; Arsalan Jamshid, assistant producer; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, sr. content creative. Design King Henry Paul Knowles, head of design/ Scott Silvey, lead designer; Sam Stabler, artworker. Post/Production cain&abelDDB Ludovica Melica, managing producer; Charlotte O’Reilly, sr. producer; Mandy Amoah, Marie Vivent, producers; David Smith, sr. editor; Jason Fox, hybrid editor; Matthew Walker, digital producer; Tony Hutton, sr. graphic producer; Hash Milhan, creative technology director; Sam Butler, digital design director; Ben Aldrich, technical lead. Production Company MJZ Henry Hobson, director; Lindsay Turnham, exec producer; James Waters, producer; Davina Abrahams, production manager; Rob Hardy, DP; Pirra, production designer; Neil Floyd, set decorator; Antony Tanev, 1st AD; Ivan Jelyaskov, gimbal operator; Selina Wong, costume designer; Djanina Baykoucheva, costume supervisor; Hammond Cox, casting director. Production Services Icon Films Millen Nickolov, Emil Rangelov, Gergana Kuzmova, producers; Alexander Peytchev, production manager; Atanos Apostolov, prop master; Tatiana Sleptsova-Titta, Nelly Teova, Marina Boshnakova, makeup artists. Editorial Work Editorial Neil Smith, Rain Keene, editors; Ellie McNaughtan, producer. VFX/Postproduction Selected Works, London Greg Spencer, shoot supervisor/creative director; Jonathan “Wes” Westley, creative director; Francois Roisin, VFX supervisor; Paul Donnellan, head of CG; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Nigel Timms, Sebastian Kowalski, Pavel Mamichev, Mickey O’Donoghue, 3D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer; Mickey O’Donoghue, Abner Marin, Nigel Timms, Pavel Mamichev, 3D artists; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer. (Toolbox: Nuke, Houdini, Maya, Flame) Color Company 3 Tom Poole, colorist. Audio 750mph Sam Ashwell, sound design & mix; Kirsten Troy, sr. audio producer. Music Supervision PlayStation Studios, Creative Arts Codie Childs, Duncan Smith, music supervision. Song: “A Thousand Lives,” written, produced and performed by Christopher Benstead.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
