Sony Interactive Entertainment has launched its latest PlayStation spot, “Feel it Now on PlayStation 5.”
Created by adam&eveDDB and directed by Henry Hobson through MJZ, the film is built around the ever-quickening heartbeat of players as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As a player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Andy Clough, Rich McGrann, creative directors; Mary Fostiropoulos, Jaki Jo Hannan, producers; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design; Sam Harris, Dave Callow, artworkers. Production Agency Cain&Abel Ludovica Melica, executive producer adaptation; Charlotte O’Reilly, sr. producer; Dylan Pugh, producer. Can Yagan, editor; James Brown, joint head of integrated production; Matt Walker, digital producer; Hash Milhan, creative technology director; Sam Butler, digital design director. Production Company MJZ Henry Hobson, director; Lucy Jones, executive producer/head of production; James Waters, producer; Luke Thornton, production manager; Mauro Chiarello, DP; Jonathan Houlding, production designer; John Lowe, 1st AD; Florian Hatwagner, MoVi operator; Charlotte Martin, casting director. Production Service Company Division Film Rok Bukovec, managing director/EP; Rok Luneznik, EP/producer; Spela Bajc, line producer; Urska Vardijan, production manager; Miha Knific, production designer, Slovenia; Monika Lorber, costume designer; Ana Lazovski, hair & makeup artist; Filip Krzisnik, stunts; Kristjan Repalust, SFX. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Frankie Elster, producer. Postproduction/VFX Framestore Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson, Top 5x VFX team; William Laban, Guy Lubin, VFX supervisor; Michael Baker, 2D supervisor; Rocky Vanoost, animation supervisor; Luigi Russo, Flame; William Bartlett, executive creative director; Adam Bailey, Daniel Bielawski, Harry McCusker-Bland, animation; Aaron Baudin, Deniz Cinar, Morten Kvale, Zybrand Jacobs, FX; Alex Ling, Corrina Wilson, Cristina Recuero Esquina, Dominique Breyvogel; Jess Kavasoglu, Julia Caram, Kotryna Lidziute, Max Degroot, Mike Simons, Min-Hui Chang, Owen Braekke-Carroll, Suzanne Jandu, Zavier Mojica, compositors; Nikola Yordanov, Chelsea Aston, Scott McInnes, Katie Hallaron, Gabriella Pruskowska, Tomas Muller, digital matte painting & concept; Andrew Niven, Jack Field, Daniella Marsh, design. Color Company 3 Jean-Clement Soret, colorist; Santino Napolitano, Karl Pasamonte, Jack Kennedy, color assists. Audio 750mph Sam Ashwell, sound design & mix; Olivia Ray, Carla Thomas, audio producers.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
