Sony Interactive Entertainment has launched its latest PlayStation spot, “Feel it Now on PlayStation 5.”
Created by adam&eveDDB and directed by Henry Hobson through MJZ, the film is built around the ever-quickening heartbeat of players as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As a player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Andy Clough, Rich McGrann, creative directors; Mary Fostiropoulos, Jaki Jo Hannan, producers; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design; Sam Harris, Dave Callow, artworkers. Production Agency Cain&Abel Ludovica Melica, executive producer adaptation; Charlotte O’Reilly, sr. producer; Dylan Pugh, producer. Can Yagan, editor; James Brown, joint head of integrated production; Matt Walker, digital producer; Hash Milhan, creative technology director; Sam Butler, digital design director. Production Company MJZ Henry Hobson, director; Lucy Jones, executive producer/head of production; James Waters, producer; Luke Thornton, production manager; Mauro Chiarello, DP; Jonathan Houlding, production designer; John Lowe, 1st AD; Florian Hatwagner, MoVi operator; Charlotte Martin, casting director. Production Service Company Division Film Rok Bukovec, managing director/EP; Rok Luneznik, EP/producer; Spela Bajc, line producer; Urska Vardijan, production manager; Miha Knific, production designer, Slovenia; Monika Lorber, costume designer; Ana Lazovski, hair & makeup artist; Filip Krzisnik, stunts; Kristjan Repalust, SFX. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Frankie Elster, producer. Postproduction/VFX Framestore Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson, Top 5x VFX team; William Laban, Guy Lubin, VFX supervisor; Michael Baker, 2D supervisor; Rocky Vanoost, animation supervisor; Luigi Russo, Flame; William Bartlett, executive creative director; Adam Bailey, Daniel Bielawski, Harry McCusker-Bland, animation; Aaron Baudin, Deniz Cinar, Morten Kvale, Zybrand Jacobs, FX; Alex Ling, Corrina Wilson, Cristina Recuero Esquina, Dominique Breyvogel; Jess Kavasoglu, Julia Caram, Kotryna Lidziute, Max Degroot, Mike Simons, Min-Hui Chang, Owen Braekke-Carroll, Suzanne Jandu, Zavier Mojica, compositors; Nikola Yordanov, Chelsea Aston, Scott McInnes, Katie Hallaron, Gabriella Pruskowska, Tomas Muller, digital matte painting & concept; Andrew Niven, Jack Field, Daniella Marsh, design. Color Company 3 Jean-Clement Soret, colorist; Santino Napolitano, Karl Pasamonte, Jack Kennedy, color assists. Audio 750mph Sam Ashwell, sound design & mix; Olivia Ray, Carla Thomas, audio producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
