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    Director Henry Corra, DiMassimo Goldstein Team On “Daniel” PSA In Which War Vet Imparts Pandemic Lesson To His Grandson

    By SHOOTUpdated:No Comments2775 Views

    In this two-minute public service film, a granddad writes a letter to his grandson Daniel, explaining why he can’t be there for his 10th birthday party. The grandfather, a war veteran, talks about self-sacrifice for things that are bigger than all of us–in this case staying safe and protecting yourself and others during a pandemic. 

    The lesson imparted is that when you wear a mask, maintain social distance, get vaccinated, responsibly refrain from experiences you would normally enjoy, you’re making a small sacrifice for your family, your community and your country.

    Ad agency DiMassimo Goldstein (DiGo), known for its behavior-change marketing, initiated the film, gaining funding from the Dick Clark III Foundation and Film Form. Henry Corra of Corra Films directed the PSA.

    The Massachusetts Health Council has picked up the film, posting it on its social channels. Additional exposure for the PSA is in the offing.

    Credits

    Client DiMassimo Goldstein (DiGo), funding from Dick Clark III Foundation and Film Form. Agency DiMassimo Goldstein (DiGo) Mark DiMassimo, chief creative officer; Paul Fix, executive creative director;  Chris Martin, creative director; Karen Tomlin, executive producer. Production Corra Films Henry Corra, director/co-writer; Jeremy Amar, exec producer; Craig Butta, producer; Karl Schroder, DP; Jeremy Medoff, editor; Caroline B. Scott, art director

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:Corra FilmsDiGoDiMassimo GoldsteinHenry Corra



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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