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    Director Henry Corra, DiMassimo Goldstein Team On “Daniel” PSA In Which War Vet Imparts Pandemic Lesson To His Grandson

    By SHOOTUpdated:No Comments2796 Views

    In this two-minute public service film, a granddad writes a letter to his grandson Daniel, explaining why he can’t be there for his 10th birthday party. The grandfather, a war veteran, talks about self-sacrifice for things that are bigger than all of us–in this case staying safe and protecting yourself and others during a pandemic. 

    The lesson imparted is that when you wear a mask, maintain social distance, get vaccinated, responsibly refrain from experiences you would normally enjoy, you’re making a small sacrifice for your family, your community and your country.

    Ad agency DiMassimo Goldstein (DiGo), known for its behavior-change marketing, initiated the film, gaining funding from the Dick Clark III Foundation and Film Form. Henry Corra of Corra Films directed the PSA.

    The Massachusetts Health Council has picked up the film, posting it on its social channels. Additional exposure for the PSA is in the offing.

    Credits

    Client DiMassimo Goldstein (DiGo), funding from Dick Clark III Foundation and Film Form. Agency DiMassimo Goldstein (DiGo) Mark DiMassimo, chief creative officer; Paul Fix, executive creative director;  Chris Martin, creative director; Karen Tomlin, executive producer. Production Corra Films Henry Corra, director/co-writer; Jeremy Amar, exec producer; Craig Butta, producer; Karl Schroder, DP; Jeremy Medoff, editor; Caroline B. Scott, art director

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:Corra FilmsDiGoDiMassimo GoldsteinHenry Corra



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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