Henry-Alex Rubin of Smuggler directed this moving spot for agency twofifteenmccann which had real people listening to the music they love on Pandora and asked them the simple question, “How does this song make you feel?”
For Pandora it was a first to do a campaign without using music or musicians. In doing so, the work underscores the true power music has on all of us and it helps to differentiate Pandora from other music brands.
Continuing Pandora’s tagline, The Next Song Matters, the campaign includes this :60 as well as a :30 and upcoming :15s and spans national broadcast, online, DR, music festival activations, email marketing & custom digital/social across various media partnerships including Thought Catalog, Cracked, Facebook, Instagram, Snapchat, Periscope, Twitter and Whisper.
Credits
Client Pandora Agency twofifteenmccann Scott Duchon, chief creative officer; Adam Reeves, executive creative director; Ezra Paulekas, creative director; Sean Flores, Nicole Birch, art directors; Ben Wolan, Matt Bunnell, Bri Hand, copywriters; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Eryn Lovich, sr. digital producer; Amanda Punzalan, digital producer; Brandon Chen, digital video assistant producer; Ken Macy, interactive art director; Carson Bell, Ivan Shumaker, digital video editors; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy. Production Smuggler Henry-Alex Rubin, director; Ken Seng, DP; Leah Fleischmann-Allina, line producer; Drew Santarsiero, exec producer. Editorial Stitch Dan Swietlik, editor; Weston Cadwell, assistant editor; Ben Bragg, producer; Mila Davis, exec producer. Postproduction Efilm Tim Stipan, colorist. Audio Post Lime Studios Music Cliff Martinez
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
