Henry-Alex Rubin of Smuggler directed this moving spot for agency twofifteenmccann which had real people listening to the music they love on Pandora and asked them the simple question, “How does this song make you feel?”
For Pandora it was a first to do a campaign without using music or musicians. In doing so, the work underscores the true power music has on all of us and it helps to differentiate Pandora from other music brands.
Continuing Pandora’s tagline, The Next Song Matters, the campaign includes this :60 as well as a :30 and upcoming :15s and spans national broadcast, online, DR, music festival activations, email marketing & custom digital/social across various media partnerships including Thought Catalog, Cracked, Facebook, Instagram, Snapchat, Periscope, Twitter and Whisper.
Credits
Client Pandora Agency twofifteenmccann Scott Duchon, chief creative officer; Adam Reeves, executive creative director; Ezra Paulekas, creative director; Sean Flores, Nicole Birch, art directors; Ben Wolan, Matt Bunnell, Bri Hand, copywriters; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Eryn Lovich, sr. digital producer; Amanda Punzalan, digital producer; Brandon Chen, digital video assistant producer; Ken Macy, interactive art director; Carson Bell, Ivan Shumaker, digital video editors; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy. Production Smuggler Henry-Alex Rubin, director; Ken Seng, DP; Leah Fleischmann-Allina, line producer; Drew Santarsiero, exec producer. Editorial Stitch Dan Swietlik, editor; Weston Cadwell, assistant editor; Ben Bragg, producer; Mila Davis, exec producer. Postproduction Efilm Tim Stipan, colorist. Audio Post Lime Studios Music Cliff Martinez
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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