Henry-Alex Rubin of Smuggler directed this moving spot for agency twofifteenmccann which had real people listening to the music they love on Pandora and asked them the simple question, “How does this song make you feel?”
For Pandora it was a first to do a campaign without using music or musicians. In doing so, the work underscores the true power music has on all of us and it helps to differentiate Pandora from other music brands.
Continuing Pandora’s tagline, The Next Song Matters, the campaign includes this :60 as well as a :30 and upcoming :15s and spans national broadcast, online, DR, music festival activations, email marketing & custom digital/social across various media partnerships including Thought Catalog, Cracked, Facebook, Instagram, Snapchat, Periscope, Twitter and Whisper.
Credits
Client Pandora Agency twofifteenmccann Scott Duchon, chief creative officer; Adam Reeves, executive creative director; Ezra Paulekas, creative director; Sean Flores, Nicole Birch, art directors; Ben Wolan, Matt Bunnell, Bri Hand, copywriters; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Eryn Lovich, sr. digital producer; Amanda Punzalan, digital producer; Brandon Chen, digital video assistant producer; Ken Macy, interactive art director; Carson Bell, Ivan Shumaker, digital video editors; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy. Production Smuggler Henry-Alex Rubin, director; Ken Seng, DP; Leah Fleischmann-Allina, line producer; Drew Santarsiero, exec producer. Editorial Stitch Dan Swietlik, editor; Weston Cadwell, assistant editor; Ben Bragg, producer; Mila Davis, exec producer. Postproduction Efilm Tim Stipan, colorist. Audio Post Lime Studios Music Cliff Martinez
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
