In this spot for Verizon FIOS directed by Henry-Alex Rubin of Smuggler for McCann NY, Gaten Matarazzo (Stranger Things) is camping with friends in a backyard on Halloween night–with all the conveniences of the Internet as they are streaming shows. A neighbor approaches and asks them about their streaming devices. Matarazzo explains the benefits of running all of their tech on FIOS.
This prompts the neighbor to spin a scary, hearkening back to the pre-fiber optics dark age when bandwidth was limited, crawling at zombie speed. Videos and gaming would just stop–dead. This unconventional ghost story scares Matarazzo and his buddies who have only known Internet as its 100 percent fiber optic best via FIOS.
Credits
Client Verizon FIOS Agency McCann NY Thomas Murphy, Sean Bryan, co-chief creative officers; Dan Donovan, Mat Bisher, EVPs/executive creative directors; Sherrod Melvin, SVP, group creative director; Jason Marsen, Alexei Beltrone, creative directors; Nic Wehmeyer, Josh Kessler, associate creative directors; Mark Forsman, art director; Vinny Garbellano, copywriter; Eva Pipa, Lauren Bauder, integrated producers; Michele Ferone, SVP, director Verizon broadcast production; Nathy Aviram, head of production; Dan Cohn, group strategy director; Anthony Perez, strategy director. Production Smuggler Henry-Alex Rubin, director; Drew Santarsiero, exec producer; Leah Allina, producer. Editorial NO6 Jason MacDonald, Ryan Bukowski, editors; Malia Rose, producer; Laura Molinaro, sr. producer; Corina Dennison, exec producer. Audio Post Sonic Union Paul Weiss, mixer. Music JSM Music Joel Simon, chief creative officer/composer; Brian Englishman, Nathan Kil, composers; Jeff Fiorello, exec producer; Norm Felker, producer. Talent DDCD & Partners Susan Cole, Hannah Kwon, Haley Barber, Elba Espinal
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
