In the battle to keep us safe, sometimes the frontlines are in our own backyards. The latest campaign from McCann New York for the U.S. Army National Guard, “Hometown Heroes,” takes a cinematic approach to show prospective recruits that National Guard soldiers have the opportunity to serve by fighting increasingly dangerous enemies here at home, including fires and floods.
Directed by Henry-Alex Rubin of Smuggler for McCann New York, the two-spot campaign includes this piece, “Fire,” which at the outset looks like a trailer for a new war movie or video game. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the U.S. Army National Guard at work. In “Fire,” we see soldiers battling the growing danger of a wildfire–saving families and protecting their community from danger.
The campaign features actual U.S. Army National Guard soldiers demonstrating the jobs they do while they simultaneously maintain careers, families and even go to school. After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. McCann New York’s “Hometown Heroes” creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard.
