This U.S. Marine Corps spot debuted this past Sunday on NBC’s Super Bowl livestream. Titled “A Nation’s Girl,” the ad was directed by Henry-Alex Rubin of Smuggler for J. Walter Thompson Atlanta.
“A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team–ships, amphibious vehicles, aviation and ground assets–disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine.
Credits
Client U.S. Marine Corps Agency J. Walter Thompson Atlanta Vann Graves, chief creative officer; Doug Darrigo, executive creative director; Tom Wilson, creative director; Brian Steele, Daniel Prado, associate creative directors; Jane Jacobsen, producer; Randy Shepard, director of strategy. Production Smuggler Henry-Alex Rubin, director; Dion Beebe, DP; Leah Allina, producer; Drew Santarsiero, exec producer. Post/VFX Framestore Murray Butler, executive creative director; Sarah Hiddlestone, executive producer/head of production; Nick Fraser, sr. producer; Steve Drew, VFX supervisor; Greg White, Gabriel Portnof, CG supervisor.
Media Type:Commercial: Online
ScreenWork Categories:Commercial
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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