Haya Waseem of production house Object & Animal directed this “Work/Life” PSA, part of the “Working with Cancer” campaign which just won the Cannes Lions Health and United Foundation’s Grand Prix For Good.
The spot from Publicis Groupe agency Le Truc introduces us to what workers with a cancer diagnosis are facing–including a man who is more worried about losing his job than losing his life.
Client Working with Cancer Agency Le Truc Andy Bird, chief creative officer; Ryan Chong, head of production; Craig Shervin, David Spradlin, associate creative directors; Ryan McNally, producer. Production Object & Animal Haya Waseem, director; James Cunningham, Emi Stewart, exec producers; Stine Moisen, producer; Dawn Bridgewater, 1st AD; Adam Newport Berra, DP; Evaline Wu Huang, production designer. Editorial Work Editorial Anne Perri, editor. Color Grade Harbor Damien Vandercruyssen, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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