Haya Waseem of production house Object & Animal directed this “Work/Life” PSA, part of the “Working with Cancer” campaign which just won the Cannes Lions Health and United Foundation’s Grand Prix For Good.
The spot from Publicis Groupe agency Le Truc introduces us to what workers with a cancer diagnosis are facing–including a man who is more worried about losing his job than losing his life.
Client Working with Cancer Agency Le Truc Andy Bird, chief creative officer; Ryan Chong, head of production; Craig Shervin, David Spradlin, associate creative directors; Ryan McNally, producer. Production Object & Animal Haya Waseem, director; James Cunningham, Emi Stewart, exec producers; Stine Moisen, producer; Dawn Bridgewater, 1st AD; Adam Newport Berra, DP; Evaline Wu Huang, production designer. Editorial Work Editorial Anne Perri, editor. Color Grade Harbor Damien Vandercruyssen, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
