Haya Waseem of production house Object & Animal directed this “Work/Life” PSA, part of the “Working with Cancer” campaign which just won the Cannes Lions Health and United Foundation’s Grand Prix For Good.
The spot from Publicis Groupe agency Le Truc introduces us to what workers with a cancer diagnosis are facing–including a man who is more worried about losing his job than losing his life.
CreditsClient Working with Cancer Agency Le Truc Andy Bird, chief creative officer; Ryan Chong, head of production; Craig Shervin, David Spradlin, associate creative directors; Ryan McNally, producer. Production Object & Animal Haya Waseem, director; James Cunningham, Emi Stewart, exec producers; Stine Moisen, producer; Dawn Bridgewater, 1st AD; Adam Newport Berra, DP; Evaline Wu Huang, production designer. Editorial Work Editorial Anne Perri, editor. Color Grade Harbor Damien Vandercruyssen, colorist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More