We see a man on a front lawn of a house, chopping wood with his hands and feet. His wife is nearby, positioning each piece of wood on a block for her spouse. A passerby wonders what’s going on. They explain that karate relieves the stress of home buying.
The passerby offers some solace in that at least they don’t have to worry about home insurance thanks to GEICO.
Harold Einstein of production house Dummy directed “Karate” for The Martin Agency, Richmond, Va.
CreditsClient GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Dave Gibson, creative directors; Mauricio Mazzariol, associate creative director; Brett Alexander, executive producer; Brian Fox, content producer; Mary Alice Williams, jr. content producer. Production Dummy Harold Einstein, director; Eric Liney, exec producer; Jay Feather, DP. Editorial Arcade Edit Dave Anderson, editor; Samuel Barden, assistant editor; Gavin Carroll, producer. Audio Post Heard City Michael Vitacco, mixer; Sasha Awn, exec producer; Andrea Lewis, producer. Postproduction/VFX The Mill LA Gregory Reese, colorist; Phil Crowe, executive creative director; Tara Demarco, Matt Fuller, VFX supervisors; Alex Bader, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Appleโs in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this โWrite smarterโ ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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