Creative agency Fallon has released its newest campaign for KeyBank, showing that small, community-based, relationship banking can have a major positive impact on people’s lives. In this case, the bankers themselves are quite small, tucked away in such unlikely places as a truck’s glove compartment or a birdhouse.
The latter venue is featured in this spot aptly titled “Birdhouse,” in which a couple decides that it’s time they bought their own place. A woman’s voice emerges from a nearby birdhouse, telling them she can help in the pursuit of that goal. Peering into the birdhouse, we see the friendly, caring Key Bank folks who in turn see a huge eye of an aspiring homeowner looking at them through the birdhouse entrance. Also later seen is a species of bird that would grab the attention of any devoted birdwatcher.
This convergence of big and little worlds was directed with a deft comedic touch by Harold Einstein of production house Dummy.
“When it comes to relationship banking, KeyBank doesn’t just talk the talk, they walk the walk too,” said Nikki Baker, co-chief creative officer at Fallon. “It was important to showcase those authentic relationships and ensure the genuine caring spirit of KeyBank bankers was prevalent in this new campaign. They’re not just providing a service but meeting people in the moment no matter how big or small.”
Credits
Client KeyBank Agency Fallon Nikki Baker, Leslie Shaffer, co-chief creative officers; Melissa Hoke, Emily Swenson, creative directors; Reed Hoffman, copywriter; Justine Pelayo, art director; Savanah Brihn, strategy lead; Emma Pindell, sr. strategist; Rob Lee, executive producer; Alex Roundtree, producer. Production Company Dummy Harold Einstein, director; Michael Kanter, prducer. VFX The Mill John Leonti, ECD/VFX spervisor; Hillary Thomas, exec producer. Editorial Arcade Dave Anderson, editor; Lucas Ferreira, assistant editor; Sila Soyer, partner/exec producer; Ellen Lavery, post producer. Production Services Filmgroup Nathan Miles, exec producer; Katarina Ireland, producer; Alexandra Wilson, head of production.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More